Resources
The following resources are designed to assist communities and businesses use tourism as an economic development tool:
Guide to Best Practices in Tourism and Destination Management
This book presents examples of best practices in tourism development and marketing based on case studies made by the author of 15 tourism-focused organizations in the United States and Europe. Represented are nine convention and visitors bureaus, four state and regional tourism agencies, and two university programs. The book describes best practices of these organizations in the areas of research, funding, professional development, information dissemination, advocacy, and Web marketing. The best practices cited provide models that can be easily adapted by organizations planning or implementing tourism growth programs for their destinations.
Guide to Best Practices in Tourism and Destination Management, Vol. II
Discover successful approaches in the areas of tourism and destination management research, funding, professional development, web marketing, and sustainable tourism. Author Rich Harrill has compiled best practice winners from local, state, and international organizations; convention and visitors bureaus; and university programs to provide readers with a wealth of ideas to guide their organizations to greater success.
Fundamentals of Destination Management and Marketing
Published under the sponsorship of the Destination Marketing Association International (DMAI) as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. The contributors to this textbook are internationally recognized experts, offering professional insights into key issues related to destination management and marketing. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, suppliers and consumers, and complex networks of residents, government officials, and CVB leaders and employees. Global in scope, the book also features case studies from outside the United States.