Mark S. Nagel, Ed.D.

Associate Professor
Department of Sport and Entertainment Management
College of Hospitality, Retail, and Sport Management

Education
Ed.D., University of Northern Colorado, Greeley, Colorado
M.A., St. Mary’s College, Moraga, California
B.A., University of San Francisco, San Francisco, California

Biography
A native of California, Dr. Nagel became a faculty member in the Department of Sport and Entertainment Management (SPTE) at the University of South Carolina in 2006. Prior to joining SPTE, he was the director of the graduate sport management program at Georgia State University. At Georgia State he was responsible for all aspects of the sport management program including recruiting and advising students, developing and scheduling courses, identifying and supervising adjunct faculty, and maintaining alumni and sport business relationships. Dr. Nagel has also previously worked as a sport management professor at the University of West Georgia and San Jose State University. Dr. Nagel currently serves as an adjunct faculty member at the IE Business School in Madrid, the University of San Francisco and St. Mary's College of California. Before pursuing a career in academe, Dr. Nagel worked in different areas of sport management – primarily in athletic coaching and administration as well as campus recreation. During his years as an assistant coach of the women's basketball team at the University of San Francisco, he helped lead the team to three NCAA Tournament appearances and a spot in the 1996 Sweet 16.

Dr. Nagel has co-authored three textbooks: Introduction to Sport Management: Theory and Practice; Financial Management in the Sport Industry; and Sport Facility Management: Organizing Events and Mitigating Risks. Dr. Nagel has authored or co-authored numerous articles in refereed journals such as the Journal of Sport Management, Sport Marketing Quarterly, Entertainment and Sport Law Journal, International Journal of Sport Finance, and Sport Management Review. He has also published extensively in professional journals as well as written numerous academic book chapters and given dozens of research presentations. He has also served as treasurer for the North American Society for Sport Management and the Sport and Recreation Law Association.

in 2011, Dr. Nagel received the Excellence in Teaching Award from the Alpha Chapter of the Mortar Board.

Research Interests:

• Sport Finance and Revenue Development
• Intercollegiate Athletics
• Facility Management
• Management Practices of Sport Organizations
  

Books:
Nagel, M. S., & Southall, R. M. Introduction to sport management: Theory and practice.(2011). Dubuque, IA: Kendall Hunt Publishers.

Brown, M. T., Rascher, D. A., Nagel, M. S., & McEvoy, C. D. (2010). Financial management in the sport industry. Scottsdale, AZ: Holcomb Hathaway.

Ammon, R., Southall, R. M., & Nagel, M. S. (2010). Sport facility management: Organizing events and mitigating risks (2nd ed.). Morgantown, WV: Fitness Information Technology.

Book Chapters:
Stotlar, D. K., & Nagel, M. S. (2011). Legal and professional responsibilities. In Bryant, C. X., Green, D. J., & Merrill, S. (Eds.), ACE group fitness instructor manual (3rd ed.) (pp.294-314). San Diego, CA: American Council on Exercise.

Southall, R. M., Nagel, M. S., & Southall, D. J. (2011). The College Sport Research Institute: Where theory and practice lead to action. In D. Ciletti & S. Chadwick (Eds.), Sports entrepreneurship: Theory and practice. (pp. 121-133).

Nagel, M. S. (2010). Legal guidelines and professional responsibilities. In Bryant, C. X., & Green, D. J. (Eds.), ACE personal trainer manual (4th ed.) (pp. 593-624). San Diego, CA: American Council on Exercise.

Nagel, M. S., Brown, M. T., Rascher, D. A., & McEvoy, C. D. (2010). Expanding global consumer market for American sports: The World Baseball Classic. In C. Santo, & G. Mildner (Eds.), Sport and public policy(pp. 215-229). Champaign, IL: Human Kinetics.

Southall, R. M., Nagel, M. S., Amis, J., & Southall, C. (2010). Contradictions and conflicts: Ethical dilemmas inherent in big-time college sport. In C. Santo, & G. Mildner (Eds.), Sport and public policy (pp. 147-163). Champaign, IL: Human Kinetics.

Nagel, M. S., & Brown, M. T. (2010). World Baseball Classic: Major League Baseball attempts to build its brand internationally. In J. W. Lee (Ed.), Branded (pp.113-126). Durham, NC: Carolina Academic Press.

Nagel, M. S., & Southall, R. M. (2010). Deion Sanders: The evolution of “Prime Time.” In J. W. Lee (Ed.), Branded (pp.239-246). Durham, NC: Carolina Academic Press.

Southall, R. M., & Nagel, M. S. (2010). The WUSA: Why did women’s professional soccer fail in the United States? In J. W. Lee (Ed.), Branded (pp. 329-336). Durham, NC: Carolina Academic Press.

Southall, R. M., & Nagel, M. S. (2009).  Using the theory of institutional logics to examine big-time college sport. In E. Smith (Ed.), Sociology of sport and social theory (pp. 67-80). Champaign, IL: Human Kinetics.

Southall, R. M., & Nagel, M. S. (2007). Marketing professional soccer in the United States: The successes and failures of MLS and WUSA. In M. Desbordes (Ed.), Marketing and football. An international perspective (pp. 367-394). Oxford, United Kingdom: Elsevier.

Peer-reviewed Manuscripts:
Bernthal, M., Nagel, M. S., Harrill, R., & Riner, P. (in press). All work and no play makes jack a dull boy: An exploration of business travelers' attendance at live, ticketed entertainment events. Tourism Analysis.

Nagel, M. S. (2011, December). Changing attitudes regarding ticket "rights." Journal of Venue and Event Management, 3(2), 33-37.

Southall, R. M., & Nagel, M. S. (2011). NCAA v. The Associated Press:
Open records ruling may impact future athletic department activities. Sport Marketing Quarterly, 20, 112-114.

Rascher, D. A., Nagel, M. S., Brown, M. T., & McEvoy, C. D. (2011). Free ride, take it easy: An empirical analysis of adverse incentives caused by revenue sharing. Journal of Sport Management, 25(5), 373-390.

Nagel, M. S. (2010, October). Providing consistent service at the concession stands: An exploratory study. Journal of Applied Marketing Theory, 1(2), 36-44.

Southall, R. M., Anderson, E. D., Nagel, M. S., Southall, C., & Polite, F. G. (2010). An investigation of ethnicity as a variable related to male college athletes’ sexual-orientation behaviors and attitudes. Ethnic and Racial Studies.

Brown, M. T., & Nagel, M. S. (2010). Public recreation facility financing trends: Taxpayer backlash causes new models to emerge. Journal of Venue and Event Management, 2(1), 29-36. Available: http://www.hrsm.sc.edu/jvem/Vol2No1/FinancingTrends3.pdf

Nagel, M. S., & Brown, M. T. (2009). The business of Japanese baseball. Asian Sport Management Review, 3(1), 2-25.

Southall, R. M., Nagel, M. S., Anderson, E. D., Polite, F. G., & Southall, C. (2009). An investigation of male college athletes’ attitudes toward sexual-orientation. Journal of Issues in Intercollegiate Athletics, 62-77.

Rascher, D. A., Brown, M. T., Nagel, M. S., & McEvoy, C. D. (2009). Where did National Hockey League fans go during the 2004-2005 lockout? An analysis of economic competition between leagues. International Journal of Sport Management and Marketing, 5(1/2), 183-195.

Southall, R. M., Nagel, M. S., Amis, J., & Southall, C. (2008). A method to the madness: Institutional logics and the 2006 National Collegiate Athletic Association Division I men’s basketball tournament. Journal of Sport Management, 22(6), 677-700.

Southall, R. M., & Nagel, M. S. (2008). A case study analysis of NCAA Division I women’s basketball tournament broadcasts: Educational or commercial activity? International Journal of Sport Communication, 1(4), 516-533.

Ridpath, B. D., Nagel, M. S., & Southall, R. M. (2008). New rules for a new ballgame: Legislative and judicial rationales for revamping the NCAA’s enforcement process. Entertainment and Sport Law Journal, 6(1). Available here.

Nagel, M. S., & Southall, R. M. (2007). A stadium in your front yard? Eminent domain and the potential sport marketing implications of Kelo v City of New London. Sport Marketing Quarterly, 16(3), 171-173.

Rascher, D. A., McEvoy, C. D., Nagel, M. S., & Brown, M. T. (2007). Optimal variable ticket pricing in Major League Baseball. Journal of Sport Management, 21(3), 407-437.

Nagel, M. S., & Rascher, D. A. (2007). Washington “Redskins” – Disparaging term or valuable tradition?: Legal and economic issues concerning Harjo v. Pro-Football, Inc. Fordham Intellectual Property, Media & Entertainment Law Journal, XVII(3), 789-803.

Southall, R. M., & Nagel, M. S. (2007). Marketing professional soccer in the United States: Lessons in exchange theory and cause-related marketing. The Sport Management and Related Topics Online Journal, 3(2), 54-69. Available here.

Nagel, M. S., Brown, M. T., McEvoy, C. D., & Rascher, D. A. (2007). Major League Baseball anti-trust immunity: Examining the legal and financial implications of relocation rules. Entertainment and Sport Law Journal, 4(3). Available here.

Brown, M. T., Rascher, D. A., McEvoy, C. D., & Nagel, M. S. (2007). Treatment of travel expenses by golf course patrons: Sunk or bundled costs and the third law of demand. International Journal of Sport Finance, 2(1), 45-53.

Southall, R. M., & Nagel, M. S. (2005). Build it and they will come? The Women’s United Soccer Association: A collision of exchange theory and strategic philanthropy. Sport Marketing Quarterly, 14(3), 158-167.

Southall, R. M., Wells, D. E., & Nagel, M. S. (2005). Organizational culture perceptions of intercollegiate athletic department members. Applied Research in Coaching and Athletics Annual, 20, 65-93.

McEvoy, C. D., Nagel, M. S., DeSchriver, T. D., & Brown, M. T. (2005). Facility age and attendance in Major League Baseball: Examining the honeymoon effect. Sport Management Review, 8(1), 19-41.

Grants:
2011 Nagel, M. Distributed Learning Course Development Grant. $8,000. Submitted to the University of South Carolina Provost.

2010 Harrill, R., Brown, M., Cardon, P., & Nagel, M. S. 2009-2010 CEIR Index. $46,000. Submitted to the Center for Exhibition Industry Research.

2009 Harrill, R., Li, R., Brown, M. T., Nagel, M. S., & Cardon, P. W. A Development and Economic Impact Study of the South Carolina National Heritage Corridor: A Roadmap for Economic Development. $99,000. Submitted to South Carolina Heritage Corridor.

2007 USC International Research Grant. Awarded $10,000 (with Matt Brown) to conduct a comparison of revenue generation activities between Nippon Professional Baseball and Major League Baseball teams.

Professional Affiliations:

• International Association of Venue Managers
• North American Association of Sports Economists
• North American Society for Sport Management
• North American Society for the Sociology of Sport
• Sport and Recreation Law Association
• Sport Marketing Association
• Western College Physical Education Society

Consulting Experiences:

• Brown, M., Bernthal, M., & Nagel, M. (2009). Analysis of the International Association of Assembly Managers Live Nation/Ticketmaster Proposed Merger Survey. Report completed for IAAM.
• Rascher, D. A., Rascher, H., & Nagel, M. S. (2008). Analysis of the potential of women’s professional soccer in San Diego. Project completed for San Diego Women’s Professional Soccer.
• Brown, M. T., & Nagel, M. S. (2008). Historical analysis of raceways in North America. Project completed for NASCAR. Report completed for SportsEconomics.

E-mail: nagel@sc.edu
Office: Rm 2026-H, Carolina Coliseum
Phone: (803) 777-3751
Fax: (803) 777-8788

Courses Taught:
SPTE 430 – Sport and Entertainment Services Marketing

SPTE 444 – Sport and Entertainment Event Management

SPTE 580 – Business Principles in Athletic Administration

SPTE 701 – Management in the Sport and Entertainment Industry

SPTE 740 – Public Assembly Facility Management

SPTE 750 – Strategic
Planning and Policy
Development in Sport   and Entertainment