Haylee Uecker Mercado, Ph.D

Assistant Professor
Department of Sport and Entertainment Management
College of Hospitality, Retail and Sport Management

Education
Ph.D., Florida State University
M.S., Old Dominion University
B.S., Minnesota State University Moorhead 

Research Interests
Sustainability in Public Assembly Facilities
Hispanic Marketing

Biography
A native of North Dakota, Haylee Uecker Mercado received her Bachelor’s in Elementary Education and Coaching from Minnesota State University Moorhead, her M.S. in Sport Management from Old Dominion University and Ph.D (2008) from Florida State University. Prior to getting her Ph.D., Haylee worked for the athletic department at Old Dominion University as the Director of Promotions during the construction and opening of the Ted Constant Convocation Center; during which time she was a finalist for Employee of the Year.

Haylee Uecker Mercado teaches undergraduate courses in Sport Event Management, Sport Facility Management, Managing Part-Time Employees and Facility Operations. Haylee's research interests and activities lie in the areas of facility sustainability (design, Green practices, and corporate social responsibility) and on the Hispanic or Latino Culture; in particular, marketing of sport to the various Hispanic subcultures based on both generation and acculturation levels. This includes socialization into and through sport, motives for attending sporting events, sport values, and levels of sport and team attachment. Her research has been presented at conferences including the Sport Marketing Association, IAAM and NASSM and has been published in the Emerging Scholars Edition of the Sport Marketing Association's annual book. In 2009, Haylee was the only academic named to the IAAM Sustainability Committee.

E-mail: mercadoh@mailbox.sc.edu
Office: 2026-G Carolina Coliseum
Phone: (803) 777-7087
Fax: (803) 777-8788

Courses Taught:
SPTE 110 – Sport and Entertainment in American Life

SPTE 435 - Facility Management

SPTE 444 - Event Management

SPTE 590 – Managing Part-Time Employees

SPTE 780 - Facility Operations and Procedures