Bihu Wu

Dr. Bihu Wu (Tiger Wood) is a professor specializing in the areas of tourism development, planning and management with Peking University's Urban and Regional Planning Department. He is also the Director of the Center for Recreation and Tourism Research (CRTR) at Peking University (http://www.pkutourism.com).

Prior to joining the Peking University faculty in 1997, he spent 17 years in Shanghai as a faculty member specializing in human geography and tourism planning for 10 years, and as an undergraduate and graduate student for 7 years. In his consulting career, he specialized in regional tourism planning and research, domestic tourist market studies, resort and historical site planning, and design and management.

Wu is the author of seven books on tourism and geographical studies. Wu is active in several major academic associations in his country and the world. He has designed and presented the Regional Tourism Planning and Development course for the National Tourism Administration of China (CNTA) as part of its Local Tourism Administration Director Training Program. He has served as Chairman of the Regional Tourism Development Research Association of China, Vice Director of the Tourism Geographical Committee, member of the Human Geographical Committee, the National Geographical Society of China. He is a member of the ecotourism branch of China National Tourism Association. In 1999, he became a founding member of Editorial Board and Editor-in-Chief of Academic Book Series on Tourism Studies that is sponsored by China Travel and Tourism Press.

Wu has conducted training programs and provided tourism planning and development advice throughout China. He is a tourism planning consultant to the World Tourism Organization and has been selected to be the team leader of the research group of Master Plan for Tourism Development of Beijing Municipality, the capital city of China. He has also developed several tourism research models, such as the so-called Wu’s Curve of Spatial Tourist Market Distribution and the Recreational Belt Around Metropolis model, which are the tow most popular models in his country. He was a visiting professor at the Department of Hospitality and Tourism Management of Purdue University in 2000, and is an invited professor at many of China’s universities such as: Harbin Institute of Technology, Xiamen University, Yunnan Normal University, Shaanxi Normal University, Southwest China Forestry College, and Harbin Normal University. He has also been invited to share at several universities and tourism programs in many countries and regions, such as the United States, Italy, and Japan.

Wu received his BA in Geography, MS in Tourism Geography, and Ph.D. in Tourism Resource Development from East China Normal University at Shanghai. He completed his post-doctoral research and training in Regional Tourism Planning at Peking University, Beijing.

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