The Master of Science in Sport and Entertainment Management (MSEM) is designed to train students for management and leadership roles in the sport, entertainment and venue industries. The degree program offers:
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the graduate curriculum with the most comprehensive emphasis on venue management (arenas, stadiums, amphitheaters, etc.)
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a curriculum and environment that develops potential and current managers, expanding their management and leadership skills
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outstanding faculty with years of practical experience in the sport, entertainment, and venue industries – marketers, venue managers, promoters, lawyers, and agents
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professional and personal growth in an atmosphere that cultivates long-term networking opportunities leading to expanded career opportunities
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opportunities for study and work experience in outstanding local venues such as the Colonial Life Arena, Carolina Stadium, Williams-Brice Stadium, and the Township Auditorium
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opportunities for study and work experience with outstanding local sport and entertainment organizations including South Carolina Athletics, the Columbia Blowfish, IMG College, AEG, and Live Nation
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a curriculum suitable for both those who have and those who do not have an academic background in business
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non-thesis and thesis options
Recent graduates of the program are employed in a variety of positions across the United States and abroad. Our graduates currently work in the following industries: professional sports (21%), venues (18%), college athletics (18%), non-sport business (14%), live entertainment (11%), higher education (10%), and other sport and entertainment industry types (8%).
Most students complete the 36 credit hour MSEM curriculum over the course of four semesters. Summer courses are available and may be used to shorten the time in the MSEM program. For information on courses and the curriculum, see Curriculum. For information on the application process, please visit How to Apply.
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