Bill Powell

Adjunct Professor
Department of Sport and Entertainment Management
College of Hospitality, Retail and Sport Management

Biography

Bill Powell is the Vice President, Marketing and Sales, Southern Region at Feld Entertainment, Inc. Powell's commitments to personal responsibility, assertive risk-taking, and systematic innovation are revered within the Feld organization, as well as with leaders in the live entertainment industry worldwide.

With an outreach ranging throughout the United States and Mexico, Powell continues to consistently surpass all revenue and sales targets; is responsible for the introduction of Ringling Bros. and Barnum & Bailey (RBBB) and Disney On Ice brands into an international marketplace. He is directly responsible for all duties relating to bottom line profit and loss within his region which includes over 700 individual events in Florida, Texas, Oklahoma, Utah, Mid Atlantic and Mexico.

Powell pioneered several major successful worldwide brand introductions while leading the international division of Feld Entertainment. After a 10 year odyssey in business development for the company he turned to the challenge of growing the Ringling brand in Mexico. In addition to his achievements in Mexico, Powell was instrumental in the successful start-up of business and marketing operations for Disney On Ice in ten other countries including: Spain, Portugal, Venezuela, Colombia, Peru, Argentina, Uruguay, Brazil, Chile and Puerto Rico.

Powell is involved with the International Association of Assembly Managers, the International Association of Fairs and Expositions and the Arena and Event Marketing Association. Powell serves as an adjunct faculty member in the University of South Carolina Department of Sport and Entertainment Management where he teaches the Promoting Entertainment Events class.

Office: 2012 Carolina Coliseum
Phone: (803) 777-4690
Fax: 803-777-8788

Courses Taught:
SPTE 404 – Promoting Entertainment Events