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Bob Heere, Ph.D.

Associate Professor and PhD Program Director

Education Ph. D. The Florida State University, Tallahassee, FL.,  Sport Management
M.A. University of Amsterdam, Amsterdam, the Netherlands, International Affairs
Propedeuse University of Leiden, Leiden, the Netherlands, Public Administration


Bob Heere joined the faculty at the University of South Carolina in 2013 as an Associate Professor and PhD Program Director in the Department of Sport and Entertainment. Prior to joining SPTE, he held academic appointments at the University of Texas at Austin, Florida State University, The Cruyff Institute for Sport Studies (the Netherlands), and Auckland University of Technology (New Zealand). His research expertise is on the social impact of sport on society, with a particular focus on social identity theory and community development. To that end, he has conducted research on five different continents, cooperating with researchers from China, Korea, Japan, New Zealand, Serbia, United Kingdom, Netherlands, Brazil and South Africa. His research allowed him to work with organizations such as the Beijing Olympic Games Organizing Committee, Fulham FC, the University of Texas at San Antonio Roadrunners, the World Golf Foundation, and the Multicultural Refugee Coalition Austin.

His research has been published in leading sport management journals such as Journal of Sport Management, Sport Management Review, European Sport Management Quarterly and Sport Marketing Quarterly and several of his articles are among the most cited in the field over the last decade. He has also published in business journals such as the Journal of Marketing Theory and Practice and the <a href="http://www.springer.com/social+sciences/applied+ethics/journal/10551">Journal of Business Ethics</a>. In 2013, the North American Society for Sport Management (NASSM) awarded him the status of NASSM Research Fellow. He currently serves on the editorial boards of the Journal of Sport Management and Sport Marketing Quarterly.

Research interests

  • Social impact of sport on society
  • Social Identity processes in sport
  • Community Development in and through sport
  • Consumer Behavior
  • Branding


  • 2013—NASSM Research Fellow
  • 2009—Best case study award EASM Conference, Amsterdam, the Netherlands
  • 2005—Runner up NASSM student research competition, NASSM Conference, Regina, Canada

Refereed publications (* students)

Bob Heere, Matthew Walker, Heather Gibson, Brijesh Thapa, Sue Geldenhuys & Willie Coetzee (2013) The power of sport to unite a nation: the social value of the 2010 FIFA World Cup in South Africa, European Sport Management Quarterly, 13:4, 450-471, DOI: 10.1080/16184742.2013.809136. Download the article here.

Hans van Zon (October 8th, 2013). The big sport show goes over dead bodies. Algemeen Dagblad, p.14-15.

*Rundio, A., and Heere, B., and Newland, B. (In press). Cause-related events versus non-cause- related events: Differentiating endurance events through a comparison of athlete "s motives. Sport Marketing Quarterly

*Lee, S., and Heere, B., *Chung, K. S. (In Press). What makes us feel home at home in the Stadium? The impact of our senses on our perception of the stadium. Sport Marketing Quarterly.

Heere, B., Walker, M., Gibson, H., Thapa, B., Geldenhuys, S., Coetzee, W. (2013). The power of sport to unite a nation: The social value of the 2010 FIFA World Cup in South Africa. European Sport Management Quarterly, 13(4).

Heere, B., and Newland, B. (2013). Moving beyond the female spectator as a demographic: Measuring the salience of gender identity and its effect on team identity. Journal of Contemporary Athletics, 7(3).

*Katz, M., and Heere, B. (2013). Leaders and followers: An exploration of the notion of scale-free networks within a new brand community. Journal of Sport Management, 27(4), 271-287.

Woolf, J., Heere, B., and Walker, M. (2013). Leveraging charity sport events as "brandfests” to develop a brand community. Journal of Sport Management, 7(2), 95-107.

*Wang, C. H., *Li, L., *Olushola, J., *Chung, K. S., *Ogura, T., and Heere, B. (2012). Social capital within sport participation systems: A multinational inquiry. International Journal of Sport Management and Marketing, 12(3/4), 241-259. 

Heere, B., *Kim, C. Y., Yoshida, M., *Ogura, T., *Chung, K. S., *Lim, S. Y., and *Nakamura, H. (2012).  The impact of World Cup 2002 on the bilateral relationship between South Korea and Japan. Journal of Sport Management, 26(2), 127-142.

Heere, B., and Xing, X. (2012). BOCOG "s road to success: How national identity and perceived mega-event benefits committed BOCOG employees to success for the Beijing Olympic Games. European Sport Management Quarterly, 12(2), 161-182.

*Kim, C. Y., and Heere, B. (2012). Consumers from emerging markets: Perceptions and attitudes towards global sport brands. Sport Marketing Quarterly, 21(1), 19-31.

Heere, B., James, J. D., Yoshida, M., and Scremin, G. (2011). The effect of associated group identities on team identity. Journal of Sport Management, 25(6), 606-621.

Heere, B., Walker, M., Yoshida, M., Ko, Y. J., Jordan, J., and James, J. D. (2011). Brand community development through associated communities: Grounding community measurement within social identity theory. Journal of Marketing Theory and Practice, 19 (4), 407-422.

*Grant, N., Heere, B., and Dickson, G. (2011). New sport teams and the development of brand community. European Sport Management Quarterly, 11(1), 35-54. Among the list of most viewed articles on the website.

Heere, B., and Walker, M. (2011). Consumer attitudes towards responsible entities in sport (CARES): Scale development and model testing. Sport Management Review, 14(2), 153-166.

Walker, M., Heere, B., Parent, M. M., and Drane, D. (2010). Social responsibility and the Olympic Games: The mediating role of consumer attributions. Journal of Business Ethics, 95(4), 659-680.

Heere, B. (2010). A new approach to measure perceived brand personality associations among consumers. Sport Marketing Quarterly, 19(1), 17-24.

Heere, B. and Dickson. G. (2008). Measuring attitudinal loyalty: Separating the terms of affective commitment and attitudinal loyalty. Journal of Sport Management, 22(2), 227-239.

Heere, B., and James, J. D. (2007). Sports teams and their communities: Examining the influence of external group identities on team identity. Journal of Sport Management, 21(3), 319-337. Fourth most cited article 2007-2012

Heere, B., and James, J. D. (May 2007). Stepping outside the lines: Developing a multi- dimensional team identity scale based on social identity theory. Sport Management Review, 10(1), 65-91. Second most cited article 2007-2012

Heere, B. (March 2002). Malversaties in de voetbalwereld; de schimmige transfermarkt; Justitiele verkenningen, 28(3), 20-30. translated: Malversations in the world of soccer; Amateurism, division and a hazy transfer-market; Juridical Explorations (academic journal of the Department of Justice in The Netherlands), 28(3), 20-30.


Heere, B. (2012). Het Olympisch Speeltje (translated: The Olympic game). Amsterdam: LJ Veen Publisher.

 Book chapter

Chalip, L., and Heere, B. (In press). Leveraging sport events: Fundamentals and application to bids. Chapter 15. (pp. 183-194) In I. Henry and L. M. Ko, Eds., Handbook of Sport Policy. London: Routledge.

Walker, M. and Heere, B., and *Kim, C. Y. (In press). The Paradox of Social Responsibility: Putting the ‘Responsibility " Back in CSR through Program Evaluation. In.

K. Babiak,  J. L. P. Salcines, and G. Walters (eds.), Handbook of CSR in Sport. London: Routledge.

Case studies

*Kim, C., Heere, B., and Walker, M. (2012). NBA going global: Basketball without borders. In E. Schwartz, J. D. Hunter, and A. Lafleur (Eds.), Advanced Theory and Practice in Sport Marketing(2nd ed. pp. 323-326). London, UK: Taylor and Francis.

Research Grants

*Hills, S., Walker, M., and Heere, B. (2012-2015). Barclays Space for Sport program. Fulham Football Club Foundation. Funded for $13,344.75

*Katz, M., and Heere, B. (2012-2013). Building tailgates and developing fans: An ethnographic and social network analysis of second-year tailgate groups. Funded for $1000.

Heere, B. (2012). Developing a sense of community at a large public university: The impact of the addition of a college football team on students, faculty, staff, and alumni. The University of Texas at Austin Summer Research Grant. Funded for $9.000.

Heere, B., and *Katz, M. (2011-2013). The development of a fan base of a new college football: A game day evaluation. The University of Texas at San Antonio. Funded for $ 2,000.

Walker, M., Heere, B., and *Hills, S. (2011). The health and wellness aspects of golf. The World Golf Foundation. Funded for $20,000

Walker, M., Woolf, J., and Heere, B. (2010). Impacts of charity sport events on physical activity behavior. American Association for Physical Education, Recreation and Dance. Funded for $ 7,500.

Heere, B., *Lim, S. Y., *Kim, C. Y., *Chung, K. S., and *Ogura, T. (2009). The impact of World Cup 2002 on the bilateral relationship between South Korea and Japan. North American Society for Sport Management Research Grant. Funded for $1,540.

Heere, B., Dixon, M., and Green, B. C. (2009). International Community participation project.  Funded by the Mulier Instituut, the Netherlands for $1906,26 in kind.


Associate Professor and PhD Program Director Bob Heere

E-mail: bheere@hrsm.sc.edu
Office: 2026-L Carolina Coliseum

Courses Taught:
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