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| COURSE DESCRIPTIONS | |||
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Courses for the Retailing Undergraduate Program 201 -- Exploration of Retail Management and Fashion Merchandising Industries. (3) Exploration of retail management and fashion merchandising curriculum and careers. 237 -- Consumer Economics. (3) The economic problems of everyday life presented within a business framework, promoting the student's well-being as a consumer. Consideration is given to the economics of consumption, real income, consumer buying, consumer protection, operations leading to family prosperity, security, and estate planning. 261 -- Functional Accounting I. (3) The accounting cycle as it relates to retail and service businesses. 262 -- Functional Accounting II. (3) (Prereq: RETL 261) The accounting cycle as it relates to retail and service businesses. 265 -- Principles of Retailing. (3) Management methods, location analysis, store organization, personnel, planning, buying and pricing techniques, and customer service policies for retail firms. 268 -- Principles of Fashion Merchandising. (3) The place of fashion in buying, selling, and promoting merchandise. Meets the needs of individuals in retail organizations from entry level to buyer. 301 -- Pre-internship Seminar. (1) (Prereq: junior or senior standing) Preparation for the internship experience. 310 -- Internet Retailing. (3) (Prereq: RETL 265 or MKTG 350; TSTM 264 or equivalent) Development of a comprehensive plan for implementing a retailing business via the Internet. 344 -- Personnel Organization and Supervision. (3) Recruitment, selection, utilization, and development of human resources; role of supervisors in management and personnel administration. 350 -- Sales Strategies. (3) Theories, principles, and techniques of personal selling with application to different buyer-seller situations. 351 -- Small Business Organization and Operation. (3) Concepts and philosophies of ownership for the small retailing operation. 365 -- Visual Merchandising and Store Design. (3) Displays and visual merchandising strategies. 366 -- Retail Buying. (3) (Prereq: RETL 262) Planning, purchasing, and controlling inventories. 368 -- Fashion Product Analysis. (3) Analysis of fashion products with emphasis on textile selection, product construction, life cycle, cost elements, and the changing demographics of the fashion consumer. 369 -- Retail Promotion. (3) Planning and executing retail promotion strategies. 371 -- Advanced Retail Accounting. (3) (Prereq: RETL 262) Accounting topics related to retail establishment with emphasis on managerial interpretation and use. 388 -- Contemporary Trends in Fashion. (3) (Prereq: RETL 268) Fashion-show production, trend analysis, and fashion products. 399 -- Independent Study. (1-6) (Prereq: consent of department) Contract approved by instructor, advisor, and department head is required for undergraduate students. 425 – Retail Shopper Analysis. (3) (Prereq: RETL 265) Analysis of in-store retail shopper behavior to impact retailer performance. 460 -- Retail Branding Strategies. (3) (Prereq: senior standing) Overview of retail branding strategies with emphasis on implications of the development of brand equity towards increasing customer loyalty. 462 -- Merchandise Management Strategies. (3) (Prereq: RETL 366 and 368) Formulation and application of merchandising management strategies using computer simulation models. 463 -- Fashion Merchandising Internship. (6) (Prereq: junior or senior standing) Internship experience within the industry that prepares students for permanent placement. 465 -- Retailing Internship. (6) (Prereq: junior or senior standing) Internship experience within the industry that prepares students for permanent placement. 485 -- Multi-National Retailing. (3) (Prereq: junior standing) Retail operations within foreign environments. 487 -- Retail Management Strategies. (3) (Prereq: RETL 366 and junior standing) Application of strategic management principles and models to competitive behavior in retailing. 491 -- Critical Issues in Retailing. (3) (Prereq: senior standing) Current trends, issues, and practices in retail firms. 525 – Law for Retailers. (3) (Prereq: TSTM 240 or equivalent) Exploration of industry-specific legal issues and laws which relate to retailers including real property, security/loss prevention, handling employment matters, consumer protections, and e-commerce. 551 -- Advanced Retail Business Planning. (3) (Prereq: RETL 351 or permission from department chairperson) Preparation of a prospectus for a projected new retail business. 562 -- Advanced Merchandising Management Strategies. (3) (Prereq: RETL 462 or permission of instructor) The analysis of assortment planning and inventory management of apparel products utilizing merchandising principles and industry software. 569 -- Advanced Retail Promotion and Visual Merchandising Strategies. (3) Essential principles and analytical tools used in retail promotion; appraisal of methods and outcomes via field experiences, visuals, and simulations. 590 -- Seminar in Retail Management. (3) (Prereq: senior standing or graduate) Course content varies. May be repeated once under a different suffix. 592 -- Retailing/Fashion Merchandising Field Study. (3) Study of international/domestic fashion manufacturers, retailers, ancillary businesses, and selected resident buying offices. May be repeated once for credit. 662 -- Customer Relationship Management for the Retail Industry. (3) The analysis of customer relationship management for retailers utilizing merchandising principles and industry software. |
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