Jiyeon Kim, Ph.D.

Assistant Professor
Department of Retailing
College of Hospitality, Sport and Retail Management

Education
Ph.D., Auburn University, Auburn, AL
M.A., University of Georgia, Athens, GA
B.A., American InterContinental University, Atlanta, GA
B.S., Catholic University of Korea, Seoul, Korea
FIK Certification, Fashion Institute of Kolon, Seoul, Korea

Research Interests
Online retailing and product visualization technologies
Online consumer behavior
Visual merchandising
Impulse buying behavior

Awards and Honors
Lectra Innovation Award for Faculty Research, International Textile and Apparel Association Annual Conference, San Antonio, TX  (2006)

Best Paper Award, European Association of Education and Research in Commercial Distribution Annual Conference, London, UK (2006)

Director’s Award, 13th Annual National Textile Center forum, Raleigh, NC (2005)

Biography
Jiyeon Kim, Ph.D. is an Assistant Professor at the Department of Retailing, University of South Carolina. Dr. Kim is holding degrees in Apparel Merchandising & Retail Management, Fashion Merchandising, Fashion Design & Marketing, and Clothing & Textiles. She teaches in the area of Retail Promotion, Visual Merchandising, and Principles of Retailing. Her research interests include impulse buying behavior, visual merchandising, and online retailing and consumer behavior. In 2006, she has received Lectra Innovation Award for Faculty Research from the International Textiles and Apparel Association for her excellence in research. Her research is published in journals, such as the International Journal of Retail and Distribution Management and Psychology and Marketing, as well as in various national and international conference proceedings.    

Publications

Kim, J. & Forsythe. S. (In press). Adoption of sensory enabling technology (SET): The usage of SET for online apparel shopping, European Journal of Marketing.

Kim, J. & Forsythe. S. (2008). Adoption of Virtual Try-on technology for online apparel shopping, Journal of Interactive Marketing. 22(2), 45-59.

Kim, J. & Forsythe. S. (2008). Sensory enabling technology acceptance model (SE-TAM): multiple-group structural model comparison, Psychology and Marketing, 25(9), 901-922.

Kim, J., & Forsythe, S. (2007). Hedonic usage of product virtualization technologies in online apparel shopping. Accepted for the publication in the International Journal of Retail and Distribution Management, 35(6), 502-514.

Kim, J. & Forsythe, S. (2008). Consumer acceptance of Dynamic Product Imagery for online shopping. American Marketing Association (AMA) Summer Educators Conference. San Diego, CA. Full paper published in proceedings of AMA.

Kim, J., & Forsythe. S. (In press). Sensory enabling technology acceptance model (SE-TAM): multiple-group structural model comparison, Psychology and Marketing.

Kim, J., &  Forsythe, S. (2007). Understanding shoppers’ perceptions about product visualization technologies for online apparel shopping. International Textiles and Apparel Association (ITAA) Annual Conference. Los Angeles, CA. Abstract published in proceedings of ITAA.

Kim, J., &  Forsythe, S. (2007). Adoption of virtual try-on technology for online apparel shopping. American Collegiate Retailing Association (ACRA) Spring Conference. Chicago, IL.

Kim, J., &  Forsythe, S. (2006). Sensory enabling technology acceptance model (SE-TAM): Multiple-group structural model comparison. American Collegiate Retailing Association (ACRA) Spring Conference. Fayetteville, AR.

Kim, J., &  Forsythe, S. (2006). Adoption of sensory enabling technology (SET): The usage of SET for online apparel shopping. International Textiles and Apparel Association (ITAA) Annual Conference. San Antonio, TX. Received 2006 Lectra Innovation Award for Faculty Research.

Kim, J., &  Forsythe, S. (2006). Hedonic usage of product virtualization technologies in online apparel shopping. European Association of Education for Research in Commercial Distribution (EAERCD) Annual Conference. London, England.  Received Best Paper Award.

Kim, J., &  Forsythe, S. (2005). Sensory enabling technology acceptance model: Functional and hedonic roles. American Collegiate Retailing Association Winter Conference (ACRA). New York, NY. Full paper published in proceedings of ACRA.

Kim, J., &  Forsythe, S. (2005). Adoption of sensory enabling technology in online apparel shopping: A conceptual model. 84th Textile Institute Annual World Conference (TIAWC), Raleigh, NC.

Kim, J., &  Burgess, B. (2005). Impact of visual merchandising on college students' impulse buying behavior in apparel shopping situations. International Textiles and Apparel Association (ITAA) Annual Conference. Alexandria, VA.

Kim, J., &  Burgess, B. (2005). Consumers’ impulse buying behavior in relation to visual merchandising.  Auburn University Graduate Student Council Research Forum, Auburn AL.

Forsythe, S., Kim, J., Petee, T, &  Kim, J. (2005). Modeling consumer behavior in on-line environments. NTC project S02-AC23. 13th Annual National Textile Center (NTC) Forum, Raleigh, NC. Received Director’s award.

Selected Grants and Projects
Kim, J., & Kim, J-H. (2007). University of South Carolina College of HRSM Internal grant for Faculty Research 2007-2008.
Kim, J. (2006). University of South Carolina College of HRSM Internal grant for Faculty Research 2006-2007.

Professional Affiliations
American Collegiate and Retailing Association
International Textile and Apparel Association

E-mail: jkim01@mailbox.sc.edu
Office: 1016B Carolina Coliseum
Phone: (803)-777-6774
Fax: (803)-777-4357

Courses Taught:
RETL 265 - Principles of Retailing
RETL 363 - Textiles for Retailers
RETL 365 - Visual Merchandising
RETL 369 - Retail Promotion