Richard Clodfelter, Ed.D.

Professor
Interim Associate Dean, Academics, and Student Services
College of Hospitality, Sport and Retail Management

Education
EdD, Virginia Tech, Blacksburg, VA 1984
MS, University of North Carolina, Greensboro, 1974
BS, Applachian State University, Boone, NC 1970

Research Interests
Scanner Pricing Accuracy
E-commerce
Retail Buying

Biography
Richard Clodfelter has been a professor in the Department of Retailing since 1988.  Before receiving his doctorate from Virginia Tech, he was a high school marketing teacher in the Charlotte-Mecklenburg (NC) Schools.  He teaches courses in retail buying, Internet retailing, and entrepreneurship.  His specific research interests have included scanner pricing accuracy, e-commerce, and retail buying.

Dr. Clodfelter has received the Distinguished Researcher and Scholar of the Year Award from the College of Hospitality, Retail, and Sport Management.  In addition, he was the recipient of the Lester Sanders Award for Best Research Paper at the National Marketing Education Research Conference and the Award of Excellence for the most outstanding paper to appear in The International Journal of Retail and Distribution Management during 1998.  He also has been honored as Collegiate Teacher of the Year by the Southern Business Education Association and Teacher Educator of the Year by the South Carolina Business Education Association.

Selected Publications

Books and Ancillary Materials

Clodfelter, R. (2003). Retail Buying, 2nd ed., NY, NY: Fairchild Publications. 496 pages.

Clodfelter, R. (2003). Making Buying Decisions, 2nd ed., NY, NY: Fairchild Publications. 172 pages. 

Clodfelter, R. & Dublin, P. (1996). Making Buying Decisions, Albany, NY: Delmar Publishers. 217 pages.

Clodfelter, R. & Overstreet, J. (1995). Effective Practices for Pricing Accuracy: Ensuring Accuracy at the Store Level, National Retail Institute, National Retail Federation, Washington, DC

Clodfelter, R. (1993). Retail Buying: From Stapes to Fashions to Fads.  Albany, NY: Delmar Publishers. 372 pages.

Clodfelter, R. (2003). Instructor’s Guide and Test Bank for Retail Buying 2nd ed., Fairchild Publications, NY, NY, 120 pages.

Clodfelter, R. (2003). Instructor’s Guide and Answer Book for Making Buying Decisions: Using the Computer as a Tool, 2nd ed., Fairchild Publications, 65 pages.

Clodfelter, R. (1996). Instructor’s Guide and Answer Manual for Mathematics for Retail Buying, 4th ed. Revised, Tepper, Bette, and Godnick, Newton, Fairchild Publications, 218 pages.

Clodfelter, R. (1994). Instructor’s Guide and Answer Manual for Mathematics for Retail Buying, 4th ed., Tepper, Bette, and Godnick, Newton, Fairchild Publications, 219 pages.

Clodfelter, R. (1993). Instructor’s Guide for Retail Buying: From Staples to Fashions to Fads, Delmar Publishers, Albany, NY, 106 pages.

Diamond, E., & Clodfelter, R. (1993). Computerized Testmaker and Testbank to Accompany Delmar Fashion Series One for Fashion Retailing and Retail Buying, Delmar Publishers, Albany, NY, 72 pages plus accompanying computer disks

Refereed Publications

Clodfelter, R. (2006). Biometrics in Retailing:  Identifying the Research Opportunities, in Marketing: Southern Roots…Global Reach, Jerry Wilson, ed., pp. 314-319.

Clodfelter, R. (2005). E-Commerce Degrees: Are They Merely A Fad or An Academically Sound Initiative? in  E-World:  Virtual Learning, Collaborative Environments, and Future Technologies.  Ed.:  Doris Christopher, National Business Education Association, pp. 116-126.

Clodfelter, R. (2004). Pricing Accuracy and Practice—An Examination of Pricing Accuracy at Retail Stores that Use Scanners, Journal of Product & Brand Management. 13:(4) 269-278.

Clodfelter, R. (2004). Pricing Accuracy at Retail Stores that Use Scanners:  A Different Perspective in Advances in Marketing—Concepts, Issues and Trends, William J. Kehoe and Linda K. Whitten, eds., Fall, pp. 287-291.

Clodfelter, R. (2004). E-Commerce Degrees:  A Status Report in Proceedings of the Atlantic Marketing Association, Jerry Wilson, ed., pp. 257-262.

Clodfelter, R., & Fowler, D. (2003). An Examination of Reference Prices at Factory Outlet Stores, The International Review of Retail, Distribution and Consumer Research, 13:(2) 135-144. 

Clodfelter, R. (2003). A Preliminary Longitudinal Examination of Pricing Accuracy at Retail Stores That Use Scanners in Marketing in a Dynamic Global Environment, Jerry W. Wilson, ed., Fall, 2003, pp. 20-27.

Clodfelter, R., & Fowler, D. (2002). How Accurate Are Reference Prices in Retail Stores? in Proceedings of the Society for Marketing Advances.  November 2002.

Clodfelter, R. (2002). Shopping Bots: What Do They Deliver?  Frontiers in Direct and Interactive Marketing Research, Volume 5 (1).  October 2002.

Clodfelter, R. (2002). Entrepreneurship and Creating the Online Business in Technology, Methodology, and Business Education, Ann Remp, ed., National Business Education Association, Reston, VA, pp. 196-210.

Fowler, D., & Clodfelter, R. (2001), A Comparison of Apparel Quality: Outlet Stores versus Department Stores, Journal of Fashion Marketing and Management, 5:(2) 57-66.

Clodfelter, R. (2001). Do Traditional Retailers Deliver Wider Assortments and Lower Prices Online?in Expanding Marketing Horizons into the 21st Century, Brenda Ponsford, ed.  Association of Marketing Theory and Practice, Greenville, PA, pp. 47-52.

Clodfelter, R. (2001). Safety/Security Concerns of Mall Customers and the Impact on Buyer Behavior in Integrated Marketing for the Future, Jerry Wilson, ed., Atlantic Marketing Association, Statesboro, GA, pp. 490-498.

Clodfelter, R., & Fowler, D. (2001). Do Consumers’ Perceptions of Product Quality Differ from Objective Measures of Product Quality? in Marketing Advances in Pedagogy, Process, and Philosophy, Tracy A. Suter, ed., Society for Marketing Advances, Stillwater, OK, pp. 199-202.

Clodfelter, R. (2000).How Are Traditional Retailers’ On-Line Sites Evolving to Meet Shoppers’ Needs?  Frontiers in Direct and Interactive Marketing Research, Volume 3:(1) 42-52.

Clodfelter, R. (2000). Technology in the Marketing Education Classroom: What Retailers Say Should Be Taught in Proceedings of the National Marketing Education Research Conference, Bouchillon, Wally and Norwood, Marcella, eds., (May).

Clodfelter, R., & Fowler, D. (1999). A Comparison of the Pricing Policies between Manufacturers’ Retail Apparel Outlets and Traditional Retail Stores, Journal of Shopping Center Research, Volume 2 (1), pp. 7-38.

Clodfelter, R. (1999). Increasing Vendor and Buyer Participation at Regional Merchandise Marts in Expanding Marketing Horizons into the 21st Century, Joseph Chapman, ed., Association of Marketing Theory and Practice, Volume 8 (Spring), Muncie, IN, pp. 419-425.

Clodfelter, R. (1999). Retail Technology—What Should Be Taught in Retail Management Courses?  in Marketing for the Millennium, Jerry W. Wilson, ed., Volume 15 (Fall), Atlantic Marketing Association, Statesboro, GA, pp. 439-447. 

Clodfelter, R., & Fowler, D. (1999), Which Types of Merchandise at Factory Outlet Stores Can Be Promoted As Offering Customers the Best Buys?  in Advances in Marketing: Theory, Practice, and Education, Joyce A. Young, Robert D. Green, and Faye W. Gilbert, eds., Society for Marketing Advances, pp. 189-192.

Clodfelter, R., & Fowler, D. (1999), A Price Comparison for Identical
Merchandise at Manufacturers’ Retail Apparel Outlets and Traditional Retail Stores.  Proceedings of the International Textiles and Apparel Association Conference.  (Fall).

Clodfelter, R. (1998). Pricing Accuracy at Stores Using Scanners: Differences between Grocery Stores and Other Retailers.  International Journal of Retail and Distribution Management.  November.

Clodfelter, R. (1998). A Question of Ethics: Are Retailers Using Checkout Scanners to Intentionally Overcharge Customers?Proceedings of the Association of Marketing Theory and Practice Conference.  (March).

Clodfelter, R. (1998). Is Pricing Accuracy at Retail Stores that Use Scanners Improving?  Proceedings of the Atlantic Marketing Association.  (October).

Clodfelter, R. (1998). Marketing Online: Can Consumer Privacy Be Guaranteed?
Contemporary Case Studies in Marketing, Vol. 11 (2), November.

Clodfelter, R. (1998), Going Into Business via the Internet. Proceedings of the 15th Atlantic Coast Business and Marketing Education Conference. Greenville, NC: East Carolina University, 1998.

Clodfelter, R. (1997), Pricing Accuracy of Non-Food Retail Stores Using UPC Scanners: A Preliminary Study in Retailing: End of A Century and A Look to the Future, Robert L. King (Ed.).  Proceedings of the 5th Triennial National Retailing Conference.  Richmond, VA: University of Richmond, 1997.

Clodfelter, R., & Overstreet, J. (1996), Technological Profile of Shopping Centers:  Present and Future, The Journal of Shopping Center Research (Spring/Summer).

Overstreet, J., & Clodfelter, R. (1995), Safety and Security Concerns of Shopping Center Customers and the Effect of These Concerns on Shopping Behavior, The Journal of Shopping Center Research (Spring/Summer).

Presentations

Clodfelter, R. (2007). Customer acceptance of fingerprint authentication at retail stores, Association of marketing Theory and Practice Conference.  Panama City, FL.

Clodfelter, R. (2006). Biometrics in retailing: Identifying the research opportunities. Atlantic Marketing Association 2006 Conference. Charleston, SC.

Clodfelter, R. (2006). Entrepreneurship: Making the transition to the virtual world. National Business Education Association 2006 Annual Convention.  Tampa, FL.

Clodfelter, R. (2004). E-Commerce degrees:  A status report.  National Atlantic Marketing Association Annual Conference.  Chattanooga, TN.  

Clodfelter, R. (2004). Pricing accuracy at stores that use scanners—A different perspective.Society for Marketing Advances Conference.  St. Petersburg Beach, FL.

Clodfelter, R. (2003). I’ve built a website….Now what?  National Business Education Association Conference.  Dallas, TX.  

Clodfelter, R. (2003). A preliminary longitudinal examination of pricing accuracy at retail stores that use scanners.Atlantic Marketing Association Conference.  Portland, ME.  

Clodfelter, R., & Fowler, D. (2002). How accurate are reference prices in retail stores? Society for Marketing Advances National Conference.  St. Petersburg, FL.

Clodfelter, R.  (2002). Shopping bots: What do they deliver? 14th Annual Direct Marketing Educators’ Conference.  San Francisco, CA.

Clodfelter, R., & Fowler, D. (2001). Do consumers’ perceptions of product quality differ from objective measures of product quality?  Society for Marketing Advances National Conference.  New Orleans, LA.

Clodfelter, R.  (2001). Safety/security concerns of mall customers and the impact on buyer behavior.17th Annual Atlantic Marketing Association Conference.  Portland, ME.

Clodfelter, R.  (2001). Have national standards led to improved pricing accuracy at retail stores that use scanners?American Marketing Association Summer Educators’ Conference.  Washington, DC.

Clodfelter, R.  (2001). Embrace e-commerce in the classroom.National Business Education Association (NBEA) National Conference.  Atlanta, GA.

Clodfelter, R.  (2001). An examination of price promotions at online sites: Do traditional retailers deliver lower prices?Association of Marketing Theory & Practice Conference.  Jeckyll Island, GA.

Clodfelter, R.  (2000). Preparing for NBC dateline and weights and measures inspectors— Strategies to improve pricing accuracy at retail stores that use scanners.Third Retail Strategy and Consumer Decision Research Seminar of the Society for Marketing Advances National Conference.  Orlando, FL.

Clodfelter, R.  (2000). How are traditional retailers’ online sites evolving to meet shoppers’ needs?12th Annual Direct Marketing Educators’ Conference.  New Orleans, LA.

Clodfelter, R.  (2000). Technology in the marketing education classroom: What retailers say should be taught.  National Marketing Education Research Conference.  St. Simons Island, GA.

Clodfelter, R., & Fowler, D.  (1999). Which types of merchandise at factory outlet stores can be promoted as offering customers the best buys?  Society for Marketing Advances.  Atlanta, GA. (October 28, 1999).   

Clodfelter, R.  (1999). Retail technology—What should be taught in retail management courses?  Atlantic Marketing Association Conference.  Annapolis, MD.  

Clodfelter, R.  (1999). Increasing vendor and buyer participation at regional merchandise marts.  Association of Marketing Theory and Practice Conference.  Jacksonville, FL.

Clodfelter, R.  (1999). Entrepreneurship teaching strategies utilizing the Internet.  National Business Education Association (NBEA) National Conference.  Chicago, IL.

Clodfelter, R., & Clow, J.  (1999). Methods, materials, and strategies for teaching entrepreneurship.  National Business Education Association (NBEA) National Conference.  Chicago, IL.

Clodfelter, R., & Fowler, D.  (1999). Which types of merchandise at factory outlet stores can be promoted as offering customers the best buys?  Society for Marketing Advances.  Atlanta, GA.

Selected Grants and Projects

Clodfelter, R. (2000).  A Comparison of Online Prices between “Virtual Dot Coms” and the “Dot Coms” of Bricks and Mortar Retailers.  College of Hospitality, Retail, and Sport Management  ($1,950).

Fowler, D., & Clodfelter, R. (1999). A Comparison of Apparel Specifications: Outlets versus Full Retail, College of Hospitality, Retail, and Sport Management ($1,332).

Clodfelter, R. (1999). An Investigation of Pricing Strategies of Dot.coms on the Internet, College of Hospitality, Retail, and Sport Management, ($1,900).

Clodfelter, R., & Fowler, D. (1998). A Comparison of the Pricing Policies between Manufacturers’ Retail Apparel Outlets and Traditional Retail Stores, International Council of Shopping Centers, ($8,925).

Clodfelter, R., & Overstreet, J. (1997).  Analysis of Pricing Accuracy in the U. S., College of Applied Professions, ($600).

Overstreet, J., & Clodfelter, R. (1994). Safety and Security Concerns of Shopping Center Customers, International Council of Shopping Centers, ($9,340).

Overstreet, J., & Clodfelter, R. (1994). Pricing Accuracy Practices in the Retail Industry, National Retail Federation, ($30,000).

E-mail: clodfelt@mailbox.sc.edu
Office: 1020C Carolina Coliseum
Phone: (803)-777-7622
Fax: (803)-777-4357

Courses Taught:
RETL 366 - Retail Buying
RETL 310 - Internet Retailing
RETL 551 - Advanced Retail   Business Planning