Marianne C. Bickle, Ph.D.
Professor, Interim Associate Dean
Department of Retailing
College of Hospitality, Sport and Retail Management
Education
Ph.D., Michigan State University, East Lansing, MI
M.A., Michigan State University, East Lansing, MI
B.S., Michigan State University, East Lansing, MI
Research Interests
Cross-channel shopping behavior
E-commerce
Student matriculation
Online learning
Awards and Honors
Certificate of Appreciation for Service-Learning Efforts, University of South Carolina, Columbia, SC (2007)
2007 Outstanding Service Learning Award, Commission on Higher Education, Columbia, SC (2007)
Certificate of Appreciation for Service as Editor, International Textile and Apparel Association, San Antonio, TX (2006)
Lifetime Manchester Who’ Who Among Executives and Professionals, New York, NY (2003)
Fellowship from the Direct Marketing Institute for Professors. The Direct Marketing Educational Foundation Inc., New York, NY (1998)
Jack Cermack Outstanding Advising Award. College of Applied Human Sciences, Colorado State University, Fort Collins, CO (1998)
Outstanding Service for Diversity. College of Applied Human Sciences, Colorado State University, Fort Collins, CO (1997)
Emerging Leader of the College of Human Ecology. Michigan State University. College’s Centennial Celebration, East Lansing, MI (1996)
Outstanding Advising in the Department of Design, Merchandising, and Consumer Sciences. College of Applied Human Sciences, Colorado State University, Fort Collins, CO (1994)
Who’s Who in the West. New York, NY (1991) Sigma Xi Honor Society (1990)
Biography
Dr. Bickle is a Professor and Interim Associate Dean at the University of South Carolina. Marianne teaches in the area of Principles of Retailing and Principles of Fashion Merchandising. Her research focuses on consumer satisfaction with cross channel shopping as a result of Internet retailing, e-commerce, and direct marketing. Her research is published in various journals including: Clothing and Textiles Research Journal, College Student Journal, Journal of Consumer Education, and Family and Consumer Sciences Research Journal. She also writes and speaks extensively on higher education, online education, and student matriculation strategies.
Prior to arriving at USC, Dr. Bickle was in the Department of Design and Merchandising at Colorado State University for 15 years. Her activities at CSU included Coordinator of Educational Outreach, Graduate Coordinator, Undergraduate Coordinator, and consultant for multi-billion dollar bricks-and-mortar, e-retailer, and direct marketers. Dr. Bickle earned her completed her Doctoral Degree in 1990 from Michigan State University. Dr. Bickle is a member of the Manchester Who’s Who Among Executive and Professionals; Who’s Who in the West; Kappa Omicron Nu Honor Society; and Sigma Xi Honor Society.
Publications
Bickle, M. C., Buccine, R., Makela, C. J., & Mallette, D. (2006). Retail channel choice behavior: Examination of consumers’ uniqueness. The International Review of Retail, Distribution and Consumer Research. 16(3),317-331.
Wesley, S., & Bickle, M. C. (2005, December). Examination of a paradigm for Preparing undergraduates for a career in the retailing industries: Mentors, curriculum, and an internship. The College Student Journal, 39(4), 680-691.
Bickle, M. C., Carroll, J. B., & McKenna, J. (2005). Integration of Boyer’s theory of teaching and learning into undergraduate education: Application to resident instruction and distance education. Clothing and Textiles Research Journal, 23(4), 238-245.
Bickle, M. C., McKenna, J. Mabry, G. C., & Meyer, S. (2004). Creating a virtual community to enhance member services: Credit unions and e-commerce. In R. Duklahai (Ed.), Special Issue of Telematics & Informatics, 21(2), (pp. 157-165, available online at www.sciencedirect.com). London, United Kingdom: Elsevier Ltd.
Fangman, T., Ogle, J. P., Bickle, M. C., & Rouner, D. (2004). Promoting femaleweight management in 1920s print media: An analysis of Ladies Home Journal and Vogue Magazines. Family and Consumer Sciences Research Journal, 32(3), 213-253.
Bickle, M. C., & Carroll, J. B. (2003, June). Checklist for quality onlineinstruction: Outcomes for learners, the professor, and the institution. College Student Journal, 37(2), 208-218.
Bickle, M. C., McKenna, J., & Carroll, J. B. (2003). Increasing high school educators’ financial skills through distance education. Forum for Family and Consumer Issues, 8(2): [available at: http://www.ces.ncsu.edu/depts/fcs/pub/8(2)forum.html.]
McKenna, J., Bickle, M. C., & Carroll, J. B. (2002). Using scholarship to integrate teaching and research. Journal of Family and Consumer Sciences, 94(3), 39-45.
Carroll, J. B., McKenna, J., & Bickle, M. C. (2001/2002). Youth financial education websites: Evaluating value and appeal. Journal of Consumer Education, 19/20,70-77.
McKenna, J., Bickle, M. C., Schuchardt, J., & Schiever, E. (2001). Increasing skills of educators through distance education. Consumer Interests Annual 47, 1-3.
Selected Grants and Projects
Bickle, M. C. (2007). $480,000 grant renewal from the Prosper Foundation and BIGresearch LLC. BIGresearch’s Simultaneous Media Usage Study knowledgebase and the Consumer Intentions and Actions Survey. The software databases used for writing white papers, research briefs, reports, seminars, and in-class demonstrations.
Bickle, M. (2006). $1,804,500 gift in software and maintenance from JDA Software Inc. Software included 30 Space Planning Plus by Intactix licenses, 30 Floor Planning Plus by Intactix sites, and 60 Efficient Item Assortment by Intactix sites for three years.
Littrell, M., Hyllegard, K., Ogle, J., Bickle, M. C., Buell, J., & Rudd, N. (2006). $448,504 from United States Department of Agriculture (USDA) Challenge Grant. “Socially Responsible Advertising and Promotion of Food, Fiber and Related Products: Developing an Integrated Set of Undergraduate Courses.” The collaborative project includes three institutions: Colorado State University, University of South Carolina, and The Ohio State University
Professional Affiliations
International Textile and Apparel Association: Board Member
Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior: Editorial Board Member
International Journal of Culture, Tourism, & Hospitality Research: Associate Editor
Journal of Theory and Marketing Practice: Reviewer
Clothing and Textiles Research Journal: Reviewer
Consulting Experiences
Women’s Better Business Bureau
Habitat for Humanity Restore
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E-mail: bickle@sc.edu
Office: 1010D Carolina Coliseum
Phone: (803)-777-3805
Fax: (803)-777-6427
Courses Taught:
HRSM 301 - Professional Skills Development
RETL 301 - Pre-Internship Development
RETL 388 - Contemporary Trends in Retailing
RETL 462 - Merchandising Management Strategies
RETL 491- Critical Issues in Retailing
RETL 662 - Customer Relationship Management for the Retail Industry
RETL 749 - Retail Category and Space Management
UNIV 101 - Student and the University
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