Todd C. Koesters, MSA, JD

Assistant Professor
Department of Sport and Entertainment Management
College of Hospitality, Retail, and Sport Management

Education:
J.D., Capital University Law School
M.S.A., Ohio University
B.A., The Ohio State University

Biography:
A native of Ohio, Todd C. Koesters received his Bachelor’s degree from The Ohio State University, a Master of Sports Administration from Ohio University and a Juris Doctor from Capital University Law School where he served as President of the Sports and Entertainment Law Society.
Professor Koesters joins USC from Churchill Downs Entertainment Group (CDE), a wholly owned subsidiary of Churchill Downs Inc., where he served as Vice President of Marketing and Sales.  His responsibilities included sponsorship sales, brand creation, development and management, strategic planning and ticket sales for all new entertainment events.

Prior to joining CDE, he worked for one of the largest sports and entertainment event marketing firms, GMR Marketing, as Vice President – Sports Group where he was responsible for sales and other strategic growth initiatives within its burgeoning sports practice.  During his tenure at GMR, he also served as Vice President – Client Services where he led multiple clients in developing and implementing marketing strategies leveraging sports and entertainment as a platform. Clients included Alltel, Ask.com and The Coleman Company.

While at GMR, he was a member of the sports department that received the Sports Business Journal’s Event Marketing Firm of the Year Award. He was inducted into The GMR Hall of Fame in 2008.

Research Interests:

• Return on Investment/Objectives
• Evaluation and Valuation modeling of sports and entertainment sponsorships

Honors and Awards:
GMR Marketing Hall of Fame ‘08
Sports Business Journal’s Event Marketing Firm of the Year (GMR Marketing)

Consulting Experiences:
Professor Koesters currently provides sports and entertainment consulting services to several companies including Circuit of the Americas, home to the 2012 Formula 1 U.S. Grand Prix, and the Louisville Sports Commission.

E-mail:
tckoesters@sc.edu
Office: 2026-K Carolina Coliseum
Phone: (803) 777.3585
Fax: (803) 777.8788

Courses Taught:
SPTE 203 – Introduction to Events and Venues

SPTE 444 – Sport and Entertainment Event Management