Khalid Ballouli, Ph.D

Assistant Professor
Department of Sport and Entertainment Management
College of Hospitality, Retail, and Sport Management

Education
Ph.D., Texas A&M University, 2011

M.S., Texas A&M University, 2008

B.S., Texas A&M University, 2006

Biography
Dr. Khalid Ballouli was recently appointed a faculty position in the Department of Sport and Entertainment Management at the University of South Carolina. His research has led to publications appearing in refereed journals such as Sport Marketing Quarterly, International Journal of Sport Communication, Sport Management Education Journal, and International Journal of Entrepreneurial Venturing, as well as dozens of national conference proceedings. Dr. Ballouli has served as co-investigator on funded research investigating sponsorship effectiveness and service quality at sporting events. He has also authored numerous book chapters, and consults with various firms in the sport and entertainment industry. He currently teaches the undergraduate course of Sport and Entertainment Marketing.

Dr. Ballouli is a former professional baseball player of the Milwaukee Brewers, with whom he played five years as one of the organization’s top pitching prospects. His professional career was cut short due to an injury to his arm in 2007. He played his college baseball at Texas A&M University, where he was a four-year letterman, two-time team captain, and C.E. “Pat” Olsen Pitcher of the Year award winner. Dr. Ballouli remains active in his community by helping local youth sport organizations foster skill and character development.

Research Interests:

• Sport Marketing
• Brand Entertainment
• New Media
• Consumer Behavior

Book Chapters:
Ballouli, K. (2011). Proprietary sports music. In L. E. Swayne & J. G. Golson (Eds.), Encyclopedia of sports management and marketing. Thousand Oaks, CA: Sage.

Ballouli, K. (2011). Permission marketing. In L. E. Swayne & J. G. Golson (Eds.), Encyclopedia of sports management and marketing. Thousand Oaks, CA: Sage.

Ballouli, K. (2011). Gen Y. In L. E. Swayne & J. G. Golson (Eds.), Encyclopedia of sports management and marketing. Thousand Oaks, CA: Sage.

Ballouli, K. (2011). Brand rejection. In L. E. Swayne & J. G. Golson (Eds.), Encyclopedia of sports management and marketing. Thousand Oaks, CA: Sage.

Ballouli, K. (2011). Brand insistence (brand loyalty). In L. E. Swayne & J. G. Golson (Eds.), Encyclopedia of sports management and marketing. Thousand Oaks, CA: Sage.

Ballouli, K. (2011). Brand preference. In L. E. Swayne & J. G. Golson (Eds.), Encyclopedia of sports management and marketing. Thousand Oaks, CA: Sage.

Ballouli, K. (2011). Sports marketing differences (from marketing of other goods/services). In L. E. Swayne & J. G. Golson (Eds.), Encyclopedia of sports management and marketing. Thousand Oaks, CA: Sage.

Ballouli, K., & Bennett, G. (2010). Sport in the international arena. In G. B. Cunningham & J. N. Singer (Eds.), Sociology of sport and physical activity. College Station, TX: Center for Sport Management Research and Education.

Publications:
Bennett, G., Ballouli, K., & Sosa, J. (forthcoming, 2011). “Sometimes good, sometimes not so good”: Student satisfaction with a sport management exchange program. Sport Management Education Journal.

Ballouli, K., & Hutchinson, M. (forthcoming, 2011). Branding the elite professional athlete through use of new media and technology. International Journal of Entrepreneurial Ventures.

Bouchet, A., Ballouli, K., & Bennett, G. (2011). Implementing a ticket sales force in college athletics: A decade of challenges. Sport Marketing Quarterly, 20, 22-32.

Ballouli, K., & Hutchinson, M. (2010). Digital branding and social media strategies for professional athletes, sports teams, and leagues. International Journal of Sport Communication, 3, 395-401.

Grants:
Bennett, G., & Ballouli, K. (2009). Event research on the Sunshine State Games. Florida Sports Foundation. $6,500.

Bennett, G., & Ballouli, K. (2008). Event research on the Sunshine State Games. Florida Sports Foundation. $6,500.

Professional Affiliations:

• North American Society of Sport Management
• Sport Marketing Association

E-mail:
ballouli@mailbox.sc.edu
Office: 2026-M Carolina Coliseum
Phone: (803) 777.2560
Fax: (803) 777.8788

Courses Taught:
SPTE 380 – Sport and Entertainment Marketing