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Franklin Roach, M.P.A.
Prior to his posting at MCA Concerts, Frank Roach was Vice President of Routing and Tours for Ringling Bros. and Barnum & Bailey Combined Shows, Inc., now Feld Entertainment. There, Roach booked and negotiated arena contracts for two units of the circus and four units of Walt Disney's World on Ice. All told, Roach has booked more than 25,000 performances in more than twenty countries around the world.
Before joining the Ringling organization, Roach was Assistant Director of Hampton Coliseum in Hampton, Virginia. During his tenure, Roach doubled the number of the Coliseum's bookings. Roach came to the Hampton Coliseum from the city's Department of Commerce, where he was involved in convention and tourism promotion, as well as promotion of sports, concerts, and other events at the Coliseum and in other city locations.
Roach holds a Masters of Public Administration degree from Golden Gate University in San Francisco and a Bachelor of Arts degree from the College of William and Mary in Williamsburg, Virginia. He has been a member of the International Association of Venue Managers (IAVM) since 1976 and has served as Chair of the organization's External Affairs Committee; Chair of the Board of Regents of the Public Assembly Facility Management School; and Chair of the Board of Trustees of the IAVM Foundation. Career awards include the Virginia Travel Council's Meritorious Service Award (1975), City of Hampton Employee of the Year (1978), Public Assembly Facility Management School's Ray Ward Award (1998), IAVM's Distinguished Allied Member Award (2002), the Harry E. Varney Distinguished Teacher of the Year Award (2005 and 2012), and Feld Entertainment's Barnum Award (2010).
He is a sought after speaker at industry conferences and has presented at the International Conference on Sport and Entertainment Business, Arena Management Conference, Arena Sales & Marketing Conference, SMG Corporate Management Meeting, IAVM's Annual Conference, IAEM's Mid-Year Meeting, University Venue Management Conference, and IAVM District Conferences. He has twice served as Keynote speaker at the Venue Management Association (Asia & Pacific) Annual Congress and delivered the keynote address at the 2005 University Venue Management Conference and at the 2007 Collegiate Athletic Operations Seminar. He has authored articles for Australian Leisure, Facility Manager, and Stadia magazines.
Roach is married to the former Sally Gendernalik, a 30-year industry veteran. He has two daughters and a granddaughter.
SPTE 444 – Sport and Entertainment Event Management