Haylee Uecker Mercado, Ph.D

Assistant Professor
Department of Sport and Entertainment Management
College of Hospitality, Sport and Retail Management

Education
Ph.D., Florida State University
M.S., Old Dominion University
B.S., Minnesota State University Moorhead 

Biography
New to the SPTE Department and a native of North Dakota, Haylee Uecker Mercado received her Bachelor’s in Elementary Education and Coaching from Minnesota State University Moorhead, her M.S. in Sport Management from Old Dominion University and Ph.D (2007) from Florida State University.  Prior to getting her Ph.D., Haylee worked for the athletic department at Old Dominion University as the Director of Promotions during the construction and opening of the Ted Constant Convocation Center; during which time she was a finalist for Employee of the Year.

Haylee Uecker Mercado teaches undergraduate courses in Sport Event Management and Sport Facility Management.  Haylee's research interests focus primarily on the Hispanic or Latino Culture; in particular, marketing of sport to the various Hispanic subcultures based on both generation and acculturation levels.  This includes socialization into and through sport, motives for attending sporting events, sport values, and levels of sport and team attachment.  Her research has been presented at conferences including the Sport Marketing Association and NASSM and has been published in the Emerging Scholars Edition of the Sport Marketing Association's annual book.

E-mail: mercadoh@mailbox.sc.edu
Office: Rm 2012-J, Carolina Coliseum
Phone: (803)-777-7087
Fax: (803)-777-8788

Courses Taught:
SPTE 435 - Facility Management
SPTE 444 - Event Management
SPTE 780 - Facility Operations   and Procedures