Sport Entertainment and Venues Tomorrow
2010 SEVT Speakers

Dale Adams, Vice President of Booking and Event Development, AEG FacilitiesDale Adams
Vice President Booking & Event Development, AEG Facilities

Working within the venue management and live event touring industries for over the past 30 years Dale Adams has crafted one of the most unique and diverse industry portfolios around.

Adams began his career in the multi-venue Lakeland Civic Center complex in Lakeland, Florida. He also held General Manager & Director level positions for such venues as the Pontchartrain Center (Kenner, LA) and the UMass Mullins Center (Amherst, MA).  Dale worked for Feld Entertainment as a Disney On Ice touring General Manager (both domestic and international touring) and Director of North American Routing & Tours. 

Adams returned to the venue management side as General Manager, opening the new 18,000 seat Coliseo de Puerto Rico in San Juan, Puerto Rico and then opened the new 19,000 seat Prudential Center in Newark, New Jersey, home of both the New Jersey Devils and New Jersey Nets.  Both the Coliseo de Puerto Rico and the Prudential Center won prestigious worldwide awards under Adams in 2005, 2006, and 2007.  Additionally, Adams held a brief stint with Premier Exhibitions as the Senior Vice President of Booking and Routing and now oversees all non concert bookings for AEG Facilities worldwide in his role as the Vice President Booking & Event Development.

Adams earned the title of CFE (Certified Facilities Executive) in 1997 from the International Association of Assembly Managers (IAAM) and is currently teaching at the IAAM Public Assembly Facility Managers School at Oglebay and is a past member of the Board of Regents.

Adams is a graduate of the University of Massachusetts Sports Management Program.

 

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