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USC's Rich Harrill to speak at South Carolina Statehouse on Jan. 9
The SC Great Outdoors initiative will span the entire state and examine South Carolina's natural resources and nature-based tourism opportunities. As part of $69,456 grant awarded by the SC National Heritage Corridor to USC's Alfred P. Sloan Foundation Travel and Tourism Industry Center, Dr. Harrill will lead an economic impact study analyzing economic development opportunities associated with South Carolina's national scenic byways. Research will assess South Carolina's four national scenic byways (Cherokee Foothills, Savannah River, Ashley River, and Edisto Island) in terms visitor experience, structure for public engagement, management and sustainability, safety record and highway maintenance, designed signage and interpretative components, TODS (tourist-oriented directional signs), effectiveness of marketing strategies, and potential business development. The economic impact analysis will help the national scenic byways establish a benchmark for potential jobs, taxes and revenues. Other guests speakers who will join Dr. Harrill at the Jan. 9 press conference include:
A number of South Carolina elected officials and executives from Duke Energy will be in attendance. The Jan. 9 press conference will be held in the SC Statehouse First Floor Lobby (1100 Gervais St.) and is open to the public. For additional event details, please contact Ryal Curtis at rcurtis@hrsm.sc.edu or call 803-777-6491.
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Dr. Rich Harrill, research professor and acting director at USC's