Go to USC home page USC Logo Insert page title here

Departments, Schools and Programs

HRSM Offices, Services and Information

College Calendar
College News
Faculty Searches
HRSM Communications
HRSM Mission, Vision, Goals
McCutchen House

Institutes & Centers

Alfred P. Sloan Foundation
Travel & Tourism Industry Center
College Sport
Research Institute
The Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development
Center for Retailing
Culinary and Wine Institute at Carolina
International Institute for Foodservice Research & Education
International Tourism Research Institute
News Banner
The College of HRSM prepares leaders and scholars who drive the economic engines of SC, the nation, and the world.
Description: HRSM facebook link Description: HRSM youtube channel Description: HRSM facebook link Description: HRSMs twitter Description: HRSM facebook link

USC's Rich Harrill to speak at South Carolina Statehouse on Jan. 9

USC's Rich Harrill to speak at South Carolina StatehouseDr. Rich Harrill, research professor and acting director at USC's School of Hotel, Restaurant and Tourism Management, will speak at a press conference at the South Carolina Statehouse on Wednesday, Jan. 9, 2012 at 1:30pm. The press conference coincides with a launch event for what is being called the "SC Great Outdoors Initiative" led by the South Carolina National Heritage Corridor (SCNHC) and the South Carolina Department of Transportation (SCDOT) with funding support from Duke Energy

The SC Great Outdoors initiative will span the entire state and examine South Carolina's natural resources and nature-based tourism opportunities. As part of $69,456 grant awarded by the SC National Heritage Corridor to USC's Alfred P. Sloan Foundation Travel and Tourism Industry Center, Dr. Harrill will lead an economic impact study analyzing economic development opportunities associated with South Carolina's national scenic byways. 

Research will assess South Carolina's four national scenic byways (Cherokee Foothills, Savannah River, Ashley River, and Edisto Island) in terms visitor experience, structure for public engagement, management and sustainability, safety record and highway maintenance, designed signage and interpretative components, TODS (tourist-oriented directional signs), effectiveness of marketing strategies, and potential business development. The economic impact analysis will help the national scenic byways establish a benchmark for potential jobs, taxes and revenues. 

Other guests speakers who will join Dr. Harrill at the Jan. 9 press conference include: 

  • Eddie Adams, Commissioner, SC Department of Transportation 
  • Bob Alexander, Chairman, SC National Heritage Corridor
  • Senator Thomas C. Alexander (R-Oconee) 
  • Michelle McCollum, President, SC National Heritage Corridor 
  • Duane Parrish, Director, SC Department of Parks, Recreation and Tourism 
  • Hugh Weathers, Commissioner, SC Department of Agriculture 

A number of South Carolina elected officials and executives from Duke Energy will be in attendance. The Jan. 9 press conference will be held in the SC Statehouse First Floor Lobby (1100 Gervais St.) and is open to the public. For additional event details, please contact Ryal Curtis at rcurtis@hrsm.sc.edu or call 803-777-6491. 



For more news like this, visit HRSM's College News Page