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USC's Rich Harrill to speak at South Carolina Statehouse on Jan. 9

USC's Rich Harrill to speak at South Carolina StatehouseDr. Rich Harrill, research professor and acting director at USC's School of Hotel, Restaurant and Tourism Management, will speak at a press conference at the South Carolina Statehouse on Wednesday, Jan. 9, 2012 at 1:30pm. The press conference coincides with a launch event for what is being called the "SC Great Outdoors Initiative" led by the South Carolina National Heritage Corridor (SCNHC) and the South Carolina Department of Transportation (SCDOT) with funding support from Duke Energy

The SC Great Outdoors initiative will span the entire state and examine South Carolina's natural resources and nature-based tourism opportunities. As part of $69,456 grant awarded by the SC National Heritage Corridor to USC's Alfred P. Sloan Foundation Travel and Tourism Industry Center, Dr. Harrill will lead an economic impact study analyzing economic development opportunities associated with South Carolina's national scenic byways. 

Research will assess South Carolina's four national scenic byways (Cherokee Foothills, Savannah River, Ashley River, and Edisto Island) in terms visitor experience, structure for public engagement, management and sustainability, safety record and highway maintenance, designed signage and interpretative components, TODS (tourist-oriented directional signs), effectiveness of marketing strategies, and potential business development. The economic impact analysis will help the national scenic byways establish a benchmark for potential jobs, taxes and revenues. 

Other guests speakers who will join Dr. Harrill at the Jan. 9 press conference include: 

  • Eddie Adams, Commissioner, SC Department of Transportation 
  • Bob Alexander, Chairman, SC National Heritage Corridor
  • Senator Thomas C. Alexander (R-Oconee) 
  • Michelle McCollum, President, SC National Heritage Corridor 
  • Duane Parrish, Director, SC Department of Parks, Recreation and Tourism 
  • Hugh Weathers, Commissioner, SC Department of Agriculture 

A number of South Carolina elected officials and executives from Duke Energy will be in attendance. The Jan. 9 press conference will be held in the SC Statehouse First Floor Lobby (1100 Gervais St.) and is open to the public. For additional event details, please contact Ryal Curtis at rcurtis@hrsm.sc.edu or call 803-777-6491. 

 

 

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