VOLUME 3 – ISSUE 2 – DECEMBER 2011

Contents

Consumer Attitudes Toward the Paralympic Games and Purchase Intentions Toward Corporate Sponsors of the Paralympic Games: Market Segmentation Strategy (pdf)

Meungguk Park—Southern Illinois University Carbondale
Taeho Yoh—Southern Illinois University Carbondale
Yun Seok Choi—Wayne State University
Michael W. Olson—Southern Illinois University Carbondale

Who is in charge? An analysis of NCAA Division I
Arena Management Models (pdf)

Mauro Palmero—East Tennessee State University
Ming Li—Ohio University
Heather Lawrence—Ohio University
Valerie Martin Conley—Ohio University

Changing Attitudes Regarding Ticket "Rights" (pdf)

Mark S. Nagel—University of South Carolina

INTERVIEW:
Geoff Moore, Chief Marketing Officer
Circuit of the Americas

Todd Koesters— University of South Carolina