Sang Mi (Nicky) Jeon, Ph.D.

Instructor
School of Hotel, Restaurant and Tourism Management
College of Hospitality, Retail, and Sport Management

Education
Ph.D., Michigan State University, East Lansing, MI
M.S. Purdue University, West Lafayette, IN
B.S. Silla University, Pusan, South Korea

Research Interests
Hospitality and Tourism Marketing
Web-based Marketing for Small Hospitality Businesses
Destination Marketing

Biography
Dr. Sang Mi (Nicky) Jeon is a visiting professor at the College of Hospitality, Retail, and Sport Management at the University of South Carolina. She is a recent graduate of Michigan State University. Her dissertation examined the influence of loyalty program value on customer satisfaction, switching cost, and attitudinal and behavioral loyalty in the casino industry. Her research interests have included hospitality and tourism marketing. Dr. Jeon has conducted extensive research regarding customer loyalty, satisfaction, service quality, and effectiveness of advertising/mail offers in casino industry, and web-based marketing for small hospitality businesses (e.g., B&B). Several of her papers have been accepted or are currently undergoing the review process for publication in journals. She also presented research papers at international conferences. Prior to graduate school, she worked as an assistant marketing manager for two years at an upscale Korean Traditional Restaurant in Korea that exclusively serves Japanese tourists. She was in charge of special reservations, sales, and promotions for travel agencies in Japan and Korea.

Publications
Jeon, S. M., Kah, A. J. H., & Won, Y. H. (2007). Understanding Custmer Relationship Marketing (CRM) for the Local Resident Casino Players. Journal of Korean Hospitality & Tourism. 9(4), 15-28.

Jeon, S. M., & Mahoney, E. (2008). Are they All Loyal? Segmenting Casino Loyalty Program Members, International Journal of Hospitality Management. (Under Review)

Jeon, S.M., Mahoney, E., & Baik, Y. K. (2007). Assessing Casino Loyalty Program Members’ Loyalty: An Empirical Approach. 2007 Incheon International Tourism Conference & Sixty Second Tourism Sciences Society of Korea (TOSOK) Joint Symposium and Conference, Korea

Caniziani, B., Hsieh, Y.C., & Jeon, S.M. (2006). Developing an Evaluation Instrument to Measure Student-centerness of Hospitality Program Websites. 2006 Annual International Council on Hotel, Restaurant, Institutional Education Conference, Washington D.C.

Jeon, S.M., Palmer. R., & Hsieh, Y.C. (2006). Characteristics of Casino Latently Loyal Customers and Their Choice of Casino: An Empirical Approach. Asia Pacific Tourism Association & APacCHRIE Joint Conference, Taiwan.

Jeon, S.M. & Hsieh, Y.C. (2006). Work and Personal Life Balance: An Exploratory Study on Bed and Breakfast Innkeepers. Eleventh Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Seattle, WA

Jeon, S.M., & Palmer. R. (2005). An Analysis of Bed and Breakfast (B&B) Occupancy: An Exploratory Study. Asia Pacific Tourism Association & Sixty The Tourism Sciences Society of Korea (TOSOK) Joint Symposium and Conference, Gyeonggi-do, Korea.

Yuan, J., Morrison, A. M., Linton, S., Feng, R., & Jeon, S.M. (2004). Marketing Small Wineries: An Exploratory Approach to Website Evaluation. Tourism Recreation Research. 29 (3), 15-25.

Yuan, J., Morrison, A. M., Linton, S., Feng, R., & Jeon, S.M. (2004). An Exploratory Approach to Website Evaluation. Ninth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, TX

Jeon, S.M. & Morrison, A.M. (2003). Americans’ Perceptions of South Korea as a Travel Destination. Eighth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV

Presentations
Mahoney, E., Palmer, R. & Jeon, S.M. (2007). Paragon Casino Report for 1st Quarter 2007. Paragon Casino Resort, Marksville, LA.

Jeon, S.M (2007). Bed and Breakfast (B&B) Industry in the United States. Visiting International Professional Program (VIPP) Tourism Lecture Series, Michigan State University, East Lansing, MI.

Jeon, S.M., Palmer. R., & Hsieh, Y.C. (2006). Characteristics of Casino Latently Loyal Customers and Their Choice of Casino: An Empirical Approach. Asia Pacific Tourism Association & APacCHRIE Joint Conference, June 2006, Taiwan.

Mahoney, E., Palmer, R. & Jeon, S.M. (2006). Casino Market Analysis. Paragon Casino Resort, Marksville, LA.

Jeon, S.M., & Hsieh, Y.C. (2006). Work and Personal Life Balance: An Exploratory Study on Bed and Breakfast Innkeepers. Eleventh Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Seattle, WA.

Mahoney, E., & Jeon, S. M. (2006). Data-driven Online Survey Method: The Economic Value of Hurricane Forecasts. Florida Hurricane Alliance Workshop, March 2006, Miami, FL.

Mahoney, E., & Jeon, S.M. (2005). Trends in Bed and Breakfast (B&B) Industry. Annual Lake to Lake Michigan B&B Association Conference. Petoskey, MI.

Jeon, S.M. (2005). Bed and Breakfast (B&B) Industry. Visiting International Professional Program (VIPP). Tourism Lecture Series, Michigan State University, East Lansing, MI.

Mahoney, E., Palmer, R. & Jeon, S.M. (2005). Casino Market Share Analysis. Paragon Casino Resort, Marksville, LA.

Jeon, S.M., & Palmer. R. (2005). An Analysis of Bed and Breakfast (B&B) Occupancy: An Exploratory Study. Asia Pacific Tourism Association & Sixty the Tourism Sciences Society of Korea (TOSOK) Joint Conference .June 2005, Korea.

Jeon, S.M., & Morrison, A.M. (2003). Americans’ Perceptions of South Korea as a Travel Destination. Eighth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV

Mahoney, E., Kim, S., Tutag, R., Jeon, S.M., Barbieri, C., and Park, S. (2003). Paragon Casino Resort - 2003 Market Awareness Study. Paragon Casino and Resort. Marksville, LA.

Jeon, S.M., & Morrison, A.M. (2003). The U.S. Residents’ Perceptions of South Korea as a Travel Destination. Korean National Travel Organization, West Lafayette, IN.

Professional Affiliations
CHRIE, The International Council on Hotel, Restaurant Institutional Education
AM&LA, American Hotel and Lodging Association
AKHT, Academy of Korea Hospitality & Tourism

Research in Progress
“Gender Differences in Local Casino Players Market”
“A Longitudinal Study of the U.S. Bed and Breakfast (B&B) Occupancy”
“Web-based Marketing and Business Performance in Small Hospitality Businesses: The Case of Bed and Breakfast (B&B)”