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Rich Harrill, Ph.D.

Acting Director and Research Professor
School of Hotel, Restaurant and Tourism Management

Education
Ph.D., Clemson University, South Carolina, 2000
M.C.R.P., Clemson University, South Carolina, 1994
B.A., College of Charleston, South Carolina,
1991

Research Interests
Tourism Planning and Policy
Destination Marketing and Management
Tourism as an Economic Development Tool
Tourism in Growth Markets
Asia-Pacific Tourism
Caribbean Tourism

PEER-REVIEWED JOURNAL ARTICLES

Peterson, R.R., Cardenas, D., & Harrill, R. Research Note: Tourism as a Catalyst for Economic Development in Latin America: Setting an Agenda for Policy and Research, Tourism Analysis, 19, 117-122. 2014.

Dioko, L.A.N., So, S-I., Harrill, R. Hotel Category Switching Behavior—Evidence of Mobility, Statis or Loyalty? International Journal of Hospitality Management, 34, 234-244. 2013.

Draper, J., Oh, C., and Harrill, R. Preferences for Heritage Tourism Development Using a Choice Experiment Approach. Tourism Analysis, 17 (6): 747-759. 2013.

Harrill, R., and Peterson, R. Research Note: Tourism Conventional Wisdom and the News Media. Tourism Analysis 17 (6): 813-817. 2013.

Chengting, L., Li, X. and Harrill, R. Chinese Outbound Tourist Perceived Constraints to Visiting the United States. Tourism Management, 37, 136-146. 2013.

He, L., Li, X., Harrill, R., and Cardon, P. Examining Japanese Tourist U.S.-Bound Travel Constraints. Current Issues in Tourism. Accepted, published online.

Dioko, L., Harrill, R., and Cardon, P. The Wit and Wisdom of Chinese Tour Guides: A Critical Tourism Perspective. Journal of China Research 9 (1): 27-49. 2013.

Harrill, R., Dioko, D., and Peterson, R. The Contemporary International Social Science Research Center: Guidelines for Effective Management. Journal of Higher Education Management, 27 (1): 21-39. 2012.

Bernthal, M., Nagel, M., Harrill, R. and Riner, P. All Work and No Play Makes Jack a Dull Boy: An Exploration of Business Travelers’ Attendance at Live, Ticketed Entertainment Events. Tourism Analysis. 17 (2), 213-224. 2012.

Brooke, B., Li, R., Meng, F. and Harrill, R. Applying Causal Mapping to Tourism Research: A Case Study of American College Students’ Experiences in China Study Abroad Programs. Tourism Analysis, 17 (1), 1-14. 2012.

Li, R., L., Chengting, L., Harrill, R., Kline, S. and Wang, L. When East Meets West: An Exploratory Study on Chinese Outbound Tourists’ Travel Expectations. Tourism Management, 32: 741-749. 2011.

Harrill, R., Uysal, M., Cardon, P., Vong, F. and Dioko, D. Resident Attitudes toward Gaming and Tourism Development in Macao: Growth Machine Theory as a Context for Identifying Supporters and Opponents. International Journal of Tourism Research, 13 (1), 41-53. 2011.

Li, R., Harrill, R., Uysal, M., Burnett, T. and Zhan, Z. Estimating the Size of the Chinese Outbound Market: A Demand-Side Approach. Tourism Management, 31: 250-259. 2010.

Dioko, L., Harrill, R., and Cardon, P. Brand China: Tour Guide Perceptions and Implications for Destination Branding and Marketing. Tourism Analysis, 15 (3), 345-355. 2010.

Wang, S., Bickle, M. and Harrill, R. Residents’ Attitudes toward Tourism Development in Shandong, China. International Journal of Culture, Tourism and Hospitality Research, 4 (4): 327-339. 2010.

Harrill, R. Going Beyond Sun, Sand and Surf? An Importance-Performance Analysis of Activities in a 3S Resort Destination. e-Review of Tourism Research, 8 (4) 57-68. 2010.

Zhang, X., Cai, L. and Harrill, R. Research Note: Rural Tourism Research in China: 1997-2006. Tourism Analysis, 14 (2): 231-239. 2009.

Siracaya-Turk, E., Ingram, L. and Harrill, R. Resident Typologies within the Integrative Paradigm of Sustaincentric Tourism Development. Tourism Analysis, 13 (6): 531-544. 2009.

Harrill, R. and Bender, B. From Sales Tool to Site Development: The Evolution of Destination Marketing on the Web. Tourism Analysis, 13: 295-307. 2008.

Harrill, R. and Bender, B. State Tourism Funding: Equity, Consensus and Accountability Models. Tourism Analysis, 12 (4): 287-298. 2007.

Harrill, R. Residents’ Attitudes toward Tourism Development: A Literature Review with Implications for Tourism Planning. Journal of Planning Literature, 18 (3): 251-266. 2004.

Harrill, R. and Potts, T.D. Tourism Planning in Historic Districts: Attitudes Toward Tourism Development in Charleston. Journal of the American Planning Association, 69 (3): 233-244. 2003.

Harrill, R. Fear of Falling: An Ethnography Study of Heritage Tourism in Pineburg, South Carolina. Tourism Analysis, 7 (3, 4): 241-250. 2003.

Harrill, R. and Potts, T.D. The Social Psychology of Tourist Motivation: Exploration, Debate and Transition. Tourism Analysis, 7 (2): 105-114. 2002.

Harrill, R. Political Ecology and Planning Theory. Journal of Planning Education and Research, 19 (1): 67-75. 1999.

Potts, T.D. and Harrill, R. Enhancing Communities for Sustainability: A Travel Ecology Approach. Tourism Analysis, 3 (3, 4): 133-142. 1998.

EDITORIAL REVIEW

Dioko, L. and Harrill, R. Affirmation, Assimilation and Anarchy: Critical Undercurrents in Destination Branding. International Journal of Culture, Tourism and Hospitality Research, 5 (3): 215-226. 2011.

Bickle, M.C. and Harrill, R. Avoiding Cultural Misconceptions during Globalization of Tourism: Introduction to 2010 Special Issue. International Journal of Culture, Tourism and Hospitality Research, 4 (4): 283-286. 2010.

Woodside, A., Crotts, J. and Harrill, R. Integrating multidisciplinary perspectives: An editorial. International Journal of Culture, Tourism and Hospitality Research, 1 (1): 5-13. 2007.

BOOKS

Harrill, R. Guide to Best Practices in Southern Tourism and Destination Management. Washington, DC: Southern Governors’ Association. 2006.

Harrill, R. Fundamentals of Destination Management and Marketing. Editor. Lansing, MI: Educational Institute of the American Hotel and Lodging Association. 2005.

Harrill, R. Guide to Best Practices in Tourism and Destination Management: Volume II. Lansing, MI: Educational Institute of the American Hotel and Lodging Association. 2005.

Harrill, R. Guide to Best Practices in Tourism and Destination Management. Lansing, MI: Educational Institute of the American Hotel and Lodging Association. 2003.

BOOK CHAPTERS

Uysal, M., Harrill, R. and Woo, E. Destination Marketing Research: Issues and Challenges. In Tourism Destination Marketing and Management: Foundations and Applications. Youcheng Wang and Abraham Pizam, eds. London: CABI. 2011.

Harrill, R. Destination Management: New Challenges, New Needs. In Handbook of Tourism Studies. Jamal, T. and Robinson, M. eds. Thousand Oaks, CA: Sage Publications. 2009.

Harrill, R. Fables of the Reconstruction or Reconstruction of the Fables? Pragmatic Aesthetics for Advancing Tourism, Culture, Place and Community. In Advances in Culture, Tourism and Hospitality Research, Volume 1. Woodside A., ed. London: Elsevier. 2007.

Harrill, R. Moving Forward with Destination Management (Preface). In Fundamentals of Destination Management and Marketing. Lansing, MI: Educational Institute of the American Hotel and Lodging Association. 2005.

Harrill, R. About the International Association of Convention and Visitors Bureaus (IACVB). In Fundamentals of Destination Management and Marketing. Lansing, MI: Educational Institute of the American Hotel and Lodging Association. 2005.

Potts, T.D. and Harrill, R. Travel Ecology and Developing Naturally: Making Practice-Theory Connections. In Sustainable Tourism: A Global Perspective. Harris, R., Griffin, T. and Williams, P., eds. Oxford, UK: Butterworth-Heinemann. 2002.

Harrill, R. New Town: Comparing British and European Models. In Geographic and Planning Research Themes for the New Millennium. (Feschrift for Dr. Ashok Dutt). Noble, A.G., ed. New Delhi, India: Vikas Publishing. 2000.

Harrill, R. Urban Planning and Social Ecology: Philosophy, Literature and Convergence. 2000. In Preserving the Legacy: Concepts in Support of Sustainability. Costa, F.J. and Noble, A.G., eds. New York: Lexington Books. 1999.

Harrill, R. Beyond Sustainability: Bioregionalism and Bioregional Planning. In Preserving the Legacy: Concepts in Support of Sustainability. Costa, F.J. and Noble, A.G., eds., New York: Lexington Books. 1999.

SELECTED GRANTS, CONTRACTS AND CONSULTING
University of South Carolina

Harrill, R., & Li, X. The Future Outbound Chinese Tourism Market to the United States ($170,208). Sponsor: U.S. Travel Association/U.S. Department of Commerce, Office of Travel and Tourism Industries/Alfred P. Sloan Foundation Travel & Tourism Industry Center.

Li, X., & Harrill, R. An Evaluation of the Japanese Outbound Tourism Market. ($104,997). Sponsor: U.S. Department of Commerce, Office of Travel & Tourism Industries/Alfred P. Sloan Foundation Travel & Tourism Industry Center.

Harrill, R., Li, X., Brown, M., & Nagel, M. A Development and Economic Impact Study of the South Carolina National Heritage Corridor. ($99,000). Sponsor: South Carolina National Heritage Corridor/South Carolina Department of Parks, Recreation, & Tourism/Alfred P. Sloan Foundation Travel & Tourism Industry Center.

Turk, E., Kline, S., & Harrill, R. Brand America: Understanding Tourism Images and Quality Expectations of Travelers. ($90,000). Sponsor: Alfred P. Sloan Foundation Travel & Tourism Industry Center.

Li, X., & Harrill, R. Establishing a Japan Travel Trade Barometer. A project monitoring Japanese visitation to the United States. ($75,000). Sponsor: U.S. Department of Commerce, Office of Travel and Tourism Industries.

Harrill, R., Li, X., Brown, M., & Nagel, M. Development of a Comprehensive and Systematic Plan for Management, Branding, and Sustainability of South Carolina’s Four National Byways. ($60,000). Sponsor: South Carolina National Heritage Corridor/Duke Energy.

Harrill, R., Brown, M., & Bernthal, M. The Cost Effectiveness of Exhibition Participation. ($50,990). Sponsor: Center for Exhibition Industry Research/Alfred P. Sloan Foundation Travel & Tourism Industry Center.

Harrill, R., Brown, M., & Nagel, M., and Cardon, P. Center for Exhibition Industry Research: CEIR Index 2010 Edition. ($46,000). Sponsor: Center of Exhibition Industry Research.

Li, X., Feng, M., & Harrill, R. ($41,524). Sponsor: Shanghai Resort Development Corporation/College of Hospitality, Retail, & Sport Management.

Harrill, R., Cardenas, D., DiPietro, R., Li, X. ($35,000). Toward a World-Class International Destination Airport for Curacao. Sponsor: Curacao Airport Holdings, NV.

Harrill, R., Brown, M., Ballouli, K., Li, X. A Comprehensive Visitor Profile, Economic Impact and Destination Image Study for Patriots Point and the USS Yorktown 2014. ($32,000). Sponsor: Patriots Point Development Authority.

Harrill, R., Brown, M., Ballouli, K., Li, X. A Comprehensive Visitor Profile, Economic Impact and Destination Image Study for Patriots Point and the USS Yorktown 2013. ($32,000). Sponsor: Patriots Point Development Authority.

Li, X., & Harrill, R. American Baby Boomers’ Travel Behavior and Destination Preferences in China. ($30,000). Sponsor: China National Tourism Administration.

Harrill, R., & Li, X. A Strategic Tourism Plan for the Salkehatchie Region. ($30,000). Sponsor: Western Carolina Higher Education Commission/U.S. Department of Agriculture.

Harrill, R. Best Practices in Southern Tourism and Destination Management. ($27,000). Sponsor: Southern Governors’ Association.

Harrill, R. A Feasibility Study for Open Studio Development in Olde Town Conyers, Georgia. ($21,000). Sponsor: Conyers-Rockdale Economic Development Council.

Harrill, R. A Strategic Tourism Development and Marketing Plan for Kershaw County. ($20,000). Sponsor: Kershaw County Administrators Office.

Harrill, R. & Carpenter, J. A Tourism Marketing Plan for the Salkehatchie Region. ($20,000). Sponsor: Western Carolina Higher Education Commission/U.S. Department of Agriculture.

Harrill, R. Tourism, Innovation, Creativity, and Growth: Growing Aruba’s Knowledge Economy—Consulting and Teaching. ($15,000). Sponsor: University of Aruba, Faculty of Hospitality and Tourism Management.

Harrill, R., & Brown, M. Center for Exhibition Industry Research: CEIR Index 2009 Edition. ($15,000). Sponsor: Center for Exhibition Industry Research.

Harrill, R., & Brown, M. Center for Exhibition Industry Research: CEIR Index 2009 Edition. ($15,000). Sponsor: Center for Exhibition Industry Research.

Harrill, R. 2012 Punta Cana International Airport Tourist, Aircrew, and Real Estate Report. ($11,800). Sponsor: Grupo Punta Cana.

Li., X., & Harrill, R. Examining the Antecedents of Tourism Destination Loyalty: The Case of South Carolina. ($9,950). Sponsor: South Carolina Department of Parks, Recreation, and Tourism/University of South Carolina College of Hospitality, Retail, & Sport Management.

Harrill, R. Exploring Travel and Tourism as Catalyst for Global Economic Development, Corporate Investment, and Technological Innovation. ($8,998). Sponsor: University of Pittsburgh, Alfred P. Sloan Foundation Center for Industry Studies.

Harrill, R. Aligning State, Regional, and Local Tourism Marketing in Pennsylvania: Analysis and Policy Recommendations. ($8,000). Sponsor: Pennsylvania Tourism Office.

Xi, L., & Harrill, R. American Tour Operators’ Perception of China as a Tourism Destination. ($5,000). Sponsor: University of South Carolina/College of Hospitality, Retail, & Sport Management.

Harrill, R. 2011 Punta Cana International Airport Tourist and Aircrew Survey. ($4,565). Sponsor: Grupo Punta Cana.

Harrill, R. Tourism and Economic Development: Columbia South Carolina’s Top Visitor Inquiry Segments. ($4,500). Sponsor: Alfred P. Sloan Foundation Travel & Tourism Industry Center.

Cardon, P., & Harrill, R. Soldiers’ and Family Satisfaction with Graduation Family Day at Fort Jackson, South Carolina. ($4,500). Sponsor: Fort Jackson/U.S. Army/Department of Defense.

Harrill, R. Alfred P. Sloan Foundation Travel Grant. ($4,450). Sponsor: Alfred P. Sloan Foundation.

Harrill, R. 2010 Punta Cana International Airport Tourist and Aircrew Survey. ($4,038). Sponsor: Grupo Punta Cana.

Baliouli, K., Koesters, T., and Harrill, R. Assessment of Patriots Point Overnight Camping Services and Consumers. ($4,000). Sponsor: Patriots Point Development Authority.

Harrill, R. South Carolina Arts Commission Cultural Tourism Initiative. ($2,000). Sponsor: South Carolina Arts Commission.

SELECTED GRANTS, CONTRACTS AND CONSULTING
Georgia Tech

Harrill, R. Best Practices in Tourism and Destination Management. ($70,000). Sponsor: U.S. Economic Development Administration.

Wilkins, J., & Harrill, R. Accelerating Economic Development Innovation within Four USDA Champion Communities in Georgia: Clay, Quitman, Randolph, and Stewart Counties. ($50,000). U.S. Department of Agriculture.

Wilkins, J., & Harrill, R. Fannin County Economic Development Feasibility Assessment and Strategic Plan for Sustainable Economic Development. ($50,000). Sponsor: One Georgia.

Harrill, R. A Feasibility Study for the Golden Isles Parkway. ($35,000). Sponsor: Georgia Rural Economic Development Center.

Harrill, R. A Feasibility Study for the Woodpecker Trail. ($27,000). Sponsor: Georgia Rural Economic Development Center.

Harrill, R. Fundamentals of Destination Management and Marketing. ($27,000). Sponsor: Destination Marketing Association International (DMAI).

Harrill, R. A Market Segmentation and Targeting Study for the Lower Chattahoochee Region. ($25,832). Sponsor: One Georgia Authority.

Harrill, R. Georgia’s Lake Hartwell Region: Opportunities for Further Tourism Development. ($25,000). Sponsor: One Georgia Authority.

Harrill, R. A Feasibility Study for the Arabia Mountain National Heritage Area. ($25,000). Sponsor: Arabia Mountain National Heritage Area.

Harrill, R. A Feasibility Study for the Heard-Chattahoochee Greenway. ($21,000). Sponsor: Heard County Development Authority.

Harrill, R. Lower Chattahoochee Region Tourism Workshops. ($20,000). Sponsor: Lower Chattahoochee Regional Development Center.

Bihu, W. (Peking University), & Harrill, R. ($2,000). Tourism and Urban Design Recommendations for Hangzhou (China) Grand Canal. Sponsor: Hangzhou Tourism Commission.

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Picture of Rich Harrill
E-mail: rharrill@hrsm.sc.edu
Office: Rm 1009, Carolina Coliseum
Phone: 803-777-7682
Home: 803-779-1659

Courses Taught
HRTM 482 - Tourism Planning   and Policy
HRTM 381 - Travel Industry   Management
HRTM 590 - Resort Development

2013 New Blogs--
Curacao: hrsm-curacao.blogspot.com/
Galapagos Islands:

hrsm-galapagosislands.blogspot.com/
Ecuador:
hrsm-ecuador.blogspot.com/

Blogs--
Punta Cana:
hrsm-puntacana.blogspot.com/
Aruba:
www.hrsm-aruba.blogspot.com
London:
hrsm-londonblogspot.com
Barbados:
hrsm-barbados.blogspot.com/

Travel Tips:
hrsm-traveltips.blogspot.com/

 

 

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