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Dr. Kevin Ayres Kevin Ayres is an instructor in the School of Hotel, Restaurant, and Tourism Management. His teaching interests are in Finance and Strategies particularly in the area of small business development. Mr. Ayres regularly consults on small business start ups and has exposure to start up financing that ranges from SBA loans to Angel Investors. He recently has done consulting work for several small companies in completing strategic plans and for Augusta National Golf Club in converting their concessions to an in-house operation. Mr. Ayres can be contacted at (office) 803-777-6607 or kmayres@hrsm.sc.edu. Dr. Sarah K. Banks is an Assistant Professor of Recreation and Sport Management in the School of Kinesiology, Recreation and Sport Studies within the College of Natural and Applied Sciences at Coastal Carolina University. She completed her Master’s and Doctoral degree at North Carolina State University. Her dissertation was on “Tourism Related Impacts as Perceived by Three Resident Typology Groups” in Belize. Her teaching and research areas include sustainable tourism management, ecotourism, sport tourism and recreation facility management. She has organized and led several international student trips to Central America and presented extensively on the link between the perceptions of community members and visitors towards tourism and resource management. Her publications have appeared in Tourism Management, the Journal of Interpretation Research and Partnerships: A Journal of Service-Learning & Civic Engagement. Some of her most recent work has focused on the role of education and interpretation in influencing user’s attitudes towards outdoor recreation resources. Dr. Banks is a Leave No Trace Master Educator and has participated in numerous trainings and presentations on the subject around the state. Dr. Banks can be contacted at sbanks@coastal.edu Author, lecturer, researcher, consultant and retailer, Dr. Bickle has conducted research in retail tourism, cross-channel shopping behavior, internet shopping, social responsibility, fashion marketing, and consumer behavior decision-making in a tourism environment. Her professional work includes market analysis, survey research, corporate training, and participation on retail Board of Directors. Dr. Bickle earned her Ph.D. in Family Ecology. Her dissertation was on “Vacation Decision-Making of Family Members: The Influence of Socioeconomic Variables.” She serves as chair and professor for the Department of Retailing, College of Hospitality, Retail, and Sport Management at the University of South Carolina. She is associate editor of the International Journal of Culture, Tourism & Hospitality Research and on the editorial board of The Journal of Multi-Channel Marketing. Dr. Bickle can be contacted at (office) 803-777-3805 or bickle@hrsm.sc.edu. John C. Crotts, Ph. D., is a Professor and former founding director then chair of the Department of Hospitality and Tourism Management in the School of Business at the College of Charleston. Prior to this position, he lectured in the Advanced Business Programme on tourism subjects at Otago University, Dunedin, New Zealand and was Director of the Center for Tourism Research and Development at the University of Florida. His research encompasses the areas of economic psychology, tourism marketing and sales strategy, and management of cooperative alliances. In 2011, he was ranked 33rd in research productivity worldwide in the top 6 hospitality and tourism management journals between 2001-2009 by Park, Phillips, Cantor and Abbott, and was recognized by Pearce as one of the 10 most influential scholars in tourism, marketing and psychology. In addition to serving as the founding editor of the International Journal of Culture, Tourism & Hospitality Research, he also serves on the editorial boards of 12 tourism research journals including the Journal of Travel Research, the Journal of Business Research, and the Journal of Travel and Tourism Marketing. Dr. Crotts can be contacted (office) 843-953-6916 or crottsjohn@gmail.com. Robin DiPietro, Ph.D., MBA, is the Director of the International Institute for Foodservice Research and Education and an Associate Professor at the University of South Carolina in the Hospitality, Restaurant, and Tourism Management program. She received her BS, MBA, and PhD from the University of Nebraska-Lincoln. Prior to her work at the University of South Carolina, Dr. DiPietro worked at the University of Nebraska-Lincoln and the Rosen College of Hospitality Management, at the University of Central Florida. In April of 2007, Dr. DiPietro was honored with the University of Central Florida Award for Excellence in Distinguishing Research. With 20 years of experience in restaurant operations, human resources and training, Dr. DiPietro has spoken to groups nationally and internationally such as Longhorn Steakhouse, Burger King, Darden Restaurants, Aruba Tourism Authority, Aruba Hotel and Tourism Association, SSP International, and Disney. Dr. DiPietro has previously worked as Director of Training and Operations at Horizon Foodservice, Inc., dba Burger King, in the development of restaurant leaders and managers. Dr. DiPietro has research interests in multi-unit chain restaurant operations and human resources issues inherent to restaurant operations including motivation, leadership, employee retention, and staffing issues of organizations. She has more than 60 publications on a range of topics in the foodservice and hospitality industries. Dr. DiPietro can be contacted at (office) 803-777-2600, or rdipietr@mailbox.sc.edu. Dr. David L. Edgell, Sr. 
Dr. David L. Edgell, Sr. is Professor of Tourism, Department of Hospitality Management and Research Scholar, Center for Sustainable Tourism at East Carolina University, Greenville, North Carolina; and President, Global Tourism Solutions, Inc., Greenville, North Carolina. Dr. Edgell is also an author, speaker, and researcher, having written eight books and over 100 articles on tourism, trade, and economic development, and made presentations, and handled outreach and consulting assignments in numerous local areas, states, territories, and foreign countries. In 2006, The Haworth Press, Inc. published his book Managing Sustainable Tourism: A Legacy for the Future, a future oriented critique of the importance that “sustainable tourism” plays as a driving force for quality tourism programs. In 2008 his tourism management book, co-authored with others, titled Tourism Policy and Planning: Yesterday, Today and Tomorrow was published. Dr. Edgell has a new book that will be announced later in 2010. He has considerable knowledge and experience in management, research, policy, planning, marketing, sustainable and rural tourism development, and tourism education and training activities. As President, Global Tourism Solutions, he works with clients on tourism planning, development, research, marketing, and sustainable tourism. As a professor of tourism at East Carolina University, he regularly teaches tourism courses, conducts research on the latest tourism trends, and helps communities develop and market their tourism destinations. In addition, he works closely with several international tourism organizations including the United Nations World Tourism Organization. Dr. Edgell has been honored throughout the world for his contributions to the tourism industry, including recipient of Mexico’s prestigious Miguel Aleman Silver Medal for international tourism leadership. He has numerous awards for his contributions to the tourism industry. His Web site is www.davidedgell.com. Dr. Brian Helmuth is Director of the Environment and Sustainability Program at the University of South Carolina in Columbia, an interdisciplinary program within the College of Arts and Sciences that involves more than 120 associate faculty from nine different colleges and schools within the USC system. Also a Professor in the Department of Biological Sciences, Helmuth’s research explores the effects of climate and climate change on coastal marine organisms. Specifically, he uses thermal engineering techniques, including a combination of field work, remote sensing and mathematical modeling, to forecast the impacts of climate change on commercially and ecologically important marine species. A major goal of this approach is to predict where, when, and with what magnitude the effects of environmental change are most (and least) likely to occur so that this information can be proactively used by decision makers, a form of adaptation to climate change. Helmuth received his PhD in 1997 from the University of Washington in Seattle, and spent two years as a post-doctoral research associate at Stanford from 1997-1999. Since 1999 he has served on the faculty at USC. Helmuth is a Fellow of the Aldo Leopold Leadership program, which trains select scientists to interact with policy makers and the public, and was named a Google Scholar in 2011. He regularly works with K-12 teachers throughout South Carolina and in 2003 was named Marine Educator of the Year by the South Carolina Marine Educators Association. He has published over 55 peer-reviewed journal articles and is regularly invited to speak at Universities and symposia throughout the world. Dr. Helmuth can be contacted at Helmuth@biol.sc.edu or 803-777-2100 Dr. Kline’s research focus is in the area of hotel operations, quality customer service and human resources management. Her most recent research has included training and organizational development issues in the lodging industry and crisis management preparedness in the meeting planning industry. Prior to joining academia, she had a successful career as a manager in the hotel resort industry. Dr. Kline can be contacted at 803-777-3249 or klines@hrsm.sc.edu. Dr. R. David (Dave) Lamie Xiang (Robert) Li is an assistant professor at the School of Hotel, Restaurant, and Tourism Management, University of South Carolina. His research mainly focuses on destination marketing and tourist behavior, with special emphasis on international destination branding, customer loyalty, and tourism in Asia. He has worked extensively with destination marketing organizations and companies. Dr. Li can be contacted at (office) 803-777-2764 or robertli@sc.edu. Patrick Mason earned a BSBA in 1973 from Denver University. He then spent 10 years in marketing with the Marriott Corporation in Washington, DC, Chicago and New York. He was recruited in 1983 to administer a $6,000,000 real estate marketing communications budget for U.S. Capital Corporation in Columbia, SC. In 1986, Mr. Mason formed American Lodging Resources, Inc., a consulting firm specializing in research, lead generation and “place marketing” for the real estate and tourism industries. Within a year, he forged an unusual alliance between the private sector and state government to measure the economic impact of in-migration and to position the Carolinas to attract affluent newcomers of all ages. Called the Center for Carolina Living (CFCL) and CarolinaLiving.com, the Center is now the country's most recognized multi-state destination marketing firm. Each year, the Center surveys 4,000 families and regularly shares this primary research data for visitor and migration studies conducted at Clemson, USC, UNC Asheville and Coastal Carolina University. Dr. Mason can be contacted at (office) 803-782-7466
or (mobile)
803-467-9570, or
pmason@carolinaliving.com. Brumby McLeod is an assistant professor in the School of Hotel, Restaurant, and Tourism Management. His research interests focus on both commercial (e.g. hotel, resort, timeshare) and non-commercial (e.g. second-home) lodging accommodations. Some of his most recent work has focused on accommodation tax policy and second-home tourism. Dr. McLeod can be contacted at (office) 803-777-3458 or
Ms. Schless’ work often involves community and industry consultation, case study analysis, participation in multi-disciplinary project teams and close association with clients from the public, private and non-profit sectors. She has held senior positions in small specialized consulting practices as well as in large multi-national management consulting firms in the United States, Canada, Australia and Colombia (South America). She earned a BA in Urban Planning from the University of Michigan – Ann Arbor, and a Master of City and Regional Planning from the University of California – Berkeley. Ms. Schless can be contacted in Mount Pleasant, SC at Joel Stevenson is a professor of Entrepreneurship and Strategic Management at the Moore School of Business. Prior to joining the academic staff full time in 2011, Joel taught as an Adjunct professor for eight years, and won an award for the Outstanding Elective Professor. Between 1999 and 2011 Joel was the Executive Director of the USC/Columbia Technology Incubator. In that period, he grew the incubator from one company and 3000 square feet to fifty-two companies and 43,000 square feet. In 2007, the incubator won the International Economic Development Council’s Award for Economic Development. Joel was elected to the National Business Incubation Association Board of Directors in 2007, and elected as Treasurer of the NBIA Board in 2009. Joel Stevenson can be contacted at
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| Columbia, SC 29208 • 803-777-4290 • Webmaster | © University of South Carolina Board of Trustees |
Dr. Marianne Bickle
Dr. Robin DiPietro
Dr. Xiang (Robert) Li
Dr. Patrick Mason
